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The UK’s Fresh & Raw dog food market continues to grow rapidly, driven by owners seeking healthier, high-quality alternatives to traditional kibble. This expanding demand has made search visibility one of the most competitive battlegrounds in the pet industry. At Bubblegum Search, we analysed the organic performance of 20 leading Fresh & Raw dog food […]
Matt: Welcome back to Growth Unleashed, the podcast for pet brands that want to grow smarter without relying on paid ads. I’m Matt, the founder of Bubblegum Search. Louis: And I’m Louis, the SEO manager here at Bubblegum. Today we wanted to discuss this developing idea of a zero-click environment in online search. This isn’t […]
Pet ownership in the UK has never been higher, and spending on pets continues to grow year after year. But which brands are actually capturing that demand online? At Bubblegum Search, we analysed 20 leading UK pet brands to see who’s winning, and who’s missing out, in organic search and Google’s new AI Overviews. The […]
Matt: Welcome to Growth Unleashed, the podcast for pet brands that want to grow smarter without relying on paid ads. I’m Matt, the founder of Bubblegum Search. Louis: And I’m Louis, SEO manager here at Bubblegum. In today’s episode, we wanted to talk to you about siloed SEO. The basic idea is that your PR […]
Matt: Welcome back to Growth Unleashed, the podcast for pet brands that want to grow smarter, without relying on paid ads. I’m Matt, the founder of Bubblegum Search. Louis: And I’m Louis, the SEO manager here at Bubblegum. Today we wanted to dive into what we think is one of the most underrated and underappreciated […]
Matt: Welcome back to Growth Unleashed, the podcast for pet brands that want to grow smarter without relying on paid ads. I’m Matt, the founder of Bubblegum Search. Louis: And I’m Louis, the SEO Manager here at Bubblegum. And off the back of last week, we wanted to dive into a topic we are very […]
Matt: Welcome back to Growth Unleashed, the podcast for pet brands that want to grow smarter without relying on paid ads. I’m Matt, the founder of Bubblegum Search. Louis: And I’m Louis, SEO Manager here at Bubblegum. And today we thought we’d jump into the topic of backlinks. Now we’re not talking about your typical […]
Matt: Welcome back to Growth Unleashed, the podcast for pet brands that want to grow smarter without relying on paid ads. I’m Matt, the founder of Bubblegum Search. Louis: And I’m Louis, SEO Manager here at Bubblegum. Today we wanted to dive into quite a common topic in the pet industry — and that is […]
Matt: Welcome back to Growth Unleashed, the podcast for pet brands that want to grow smarter without relying on paid ads. I’m Matt, the founder of Bubblegum Search. Louis: And I’m Louis, SEO manager here at Bubblegum. And today we wanted to take a bit of a dive into some of the buzzwords that we’re […]
Matt: Welcome back to Growth Unleashed, the podcast for pet brands that want to grow smarter—without relying on paid ads. I’m Matt, founder of Bubblegum Search. Louis: And I’m Louis, SEO Manager here at Bubblegum. Last week, we were covering trust and why it’s so important for pet parents. This week, we’re going to branch […]
Matt: Welcome to the very first episode of Growth Unleash, the podcast for pet brands that want to grow smarter—without relying on paid ads. I’m Matt, the founder of Bubblegum Search. Louis: And I’m Louis, an SEO Manager here at Bubblegum. And today, we want to talk about the number one reason your product or […]
You’ve probably heard of Digital PR. Maybe you’ve even dabbled in it, pitching campaigns to journalists, trying to land links in top-tier publications, or responding to media requests for a chance to be quoted. But there’s a new layer emerging in 2025: Digital Authority PR. And if you’re a founder building a brand or a […]
Introduction: The Search Shift Let me ask you this, when was the last time you clicked through to the tenth blue link on Google? Exactly. Search has changed. We’re seeing declining click-through rates, more zero-click results, and a wave of AI-generated answers that give users what they need before they even consider visiting your site. […]
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See which pet brands are leading and which are lagging in Organic & AI Search. This report uncovers the reasons behind the gap—and highlights where the growth opportunities lie.