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Introduction: The Search Shift Let me ask you this, when was the last time you clicked through to the tenth blue link on Google? Exactly. Search has changed. We’re seeing declining click-through rates, more zero-click results, and a wave of AI-generated answers that give users what they need before they even consider visiting your site. […]
By Matt Cayless, Founder of Bubblegum Search Google’s search results have changed dramatically over the past year, with AI Overviews, Google Shopping Ads, and rich SERP features taking up more space than ever before. New data from AccuRanker’s latest white paper reveals how much this has impacted ecommerce brands, particularly those relying on organic search. […]
Maintaining a strong brand presence is crucial for any business looking to get noticed, and whether you are a small business fighting for clicks or a well-established brand going for world domination, utilising digital PR tactics is the single best way to get your brand’s voice heard. However, there still remains the question of whether you […]
Building your website’s reputation and authority is key to improving SEO and online marketing, helping your site rank higher in search results. Two of the most widely utilised strategies to build website authority are digital PR and link building. However, these two techniques are often discussed as interchangeable, causing quite a lot of confusion for […]
The worlds of marketing and PR have almost entirely moved over into the digital landscape, meaning businesses have had to adapt their approach to PR to remain relevant and visible to their audience and build their brand authority. Moreover, even the previous SEO strategies used to build authority online such as link-building are no longer […]
In today’s world, where we spend most of our time online rather than reading magazines and newspapers, the traditional PR (Public Relations) methods that rely on physical media are no longer as effective. Instead, we have seen the emergence of a new tactic—Digital Public Relations, or Digital PR for short. Digital PR aims to reach […]
In the fast-evolving world of social media and influencer marketing, understanding the future landscape can give brands a crucial edge. To provide expert predictions and actionable insights into what to expect by 2025, we spoke with two highly respected figures in the industry: James Brooks, founder of Team Brooks, specialises in innovative social media strategies […]
Being a digital nomad these days is easier than it’s ever been before. Want to work abroad? Then you can take your pick from dozens of fantastic destinations all over the world. But if you’re looking to escape the UK for a while to work overseas, and you want to stay away from crowded tourist […]
A landing page is a fantastic way to drive targeted traffic to your website, boost sales, and find new customers. However, with the typical landing page conversion rate varying from 1% to 40%, it’s fair to say that some pages are better at converting customers than others! At Bubblegum Search, we have years of experience […]
Over the past few months, we’ve shown you a wide range of different types of landing pages. From lead pages to squeeze pages, there’s a perfect landing page for your website, no matter your goals and aims! Today, we’d like to introduce you to another type of landing page – email landing pages. Used alongside […]
Looking for a way to generate profits and sell your products and services? A sales landing page (AKA a sales funnel landing page) could be the way forward for your business. A traditional landing page helps you find and nurture prospective leads for your business, keeping them warm until they’re ready to buy. A sales […]
You’ve built a landing page on your website to drive conversions and increase sales for your business. However, when you check your page analytics, things are quieter than a ninja wearing slippers. What do you do? If this is the case, you could benefit from conversion rate optimisation, also known as the CRO process. CRO […]