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9 Tips to Boost Your Small Business Ads on Facebook
If you’re delving into the world of paid social ads, Facebook is a great place to start. There are a wide range of ads to

Paid Search Marketing vs Paid Social Ads: What to Consider?
When you operate in a competitive industry or want to showcase your brand to as many customers as possible, paying for additional exposure can help

12 Key Benefits of Using Facebook Ads for Your Business (Are They Worth It?)
If you’re considering paid ads for your business, Facebook Ads is a great place to start. There are many benefits of running Facebook ads if

How to Create a Small Business Marketing Plan in 6 Easy Steps!
How do you put together a small business marketing plan that works? Join us in our guide to small business marketing and see how you

12 Budget-Friendly Small Business Marketing Ideas & Strategies (Grow Your Business)
You’re on a mission to amplify your brand, showcase your products and services, and tell the whole world about what you do. The problem? Your

How to Recover From a Google Penalty in 2023 (Proven Recovery Methods)
You’ve been looking at your web stats and are impressed with how much web traffic and conversions you’ve been getting. But all of a sudden…

A Guide to Facebook Ads: How to Create, Set Up and Run
Everyone is on Facebook these days, from your best mate to the sweet little old lady across the road. In fact, we estimate that nearly

How to find and add SEO keywords to your WordPress website
WordPress is the content management system of choice for a wide range of websites, including Disney, Sony, and PlayStation. Even the President of the United

Organic vs Paid Social Media Marketing: Pros & Cons Compared
When you run a business, a social media presence is no longer something that is just nice to have. It’s a must. Whether you’re posting

What is Lead Generation in Digital Marketing? Strategies, Tools, and Tactics
Before websites and internet-ready mobile phones, we all tried to win sales in an entirely different way. Salespeople would pick up the phone and cold-call

Lead Generation Ideas for B2B: Paid vs Organic
Let’s face it, lead generation can be challenging when you run a small business. You not only have to create lead generation campaigns that convert,

How much will I typically have to invest in SEO before I see results?
We’re often asked how much money needs to be spent before an SEO campaign starts to see traction and results. It’s hard to give a

Why should I not just spend my SEO budget on PPC instead?
Many small business owners start to raise eyebrows when you say an SEO campaign can take on average between six to twelve months to see

Why can’t you do web development for my business too?
We totally get it. When you’re running a small business, you want to make sure managing your marketing is as hassle-free as possible. Many digital

Why can’t you guarantee SEO results?
A lot of search engine agencies promise they can get your company website ranking #1 on Google. Sounds too good to be true? You’ve guessed

Would it not be better to just hire an in-house SEO expert full-time?
There’s no right or wrong answer here. If you’re a large business with a substantial marketing budget and a sizable marketing team, it may be

Why have you told me that SEO would not work for my business and suggested I do PPC instead?
There are a lot of different digital marketing channels out there, and it’s important to choose the one that’s best for you. While the right

Why should I try SEO again if I’ve lost money doing it before?
When you run a small business, you may not have the time or knowledge to look after your search engine optimisation yourself. If this is

Why should I invest in SEO and not put my budget elsewhere?
Managing a marketing budget can be tricky when running a small business. It’s essential to focus your spending on the channels that will bring you

Why is your entry-level price so high? Do you do a lower-priced SEO service?
We completely understand that you need to make every bit of your budget work when you run a small business. At Bubblegum Search, as of

Why is SEO suitable for a small business?
When you run a small business, you may think of search engine optimisation (SEO) as something that only large companies do to stand out in

Why can’t you optimise for lots of different keywords on a single page?
When you have chosen which SEO keywords and phrases you want to rank for, the next step is to determine how to add them to

Why can’t I just trial your SEO services for 1-2 months?
One of the questions customers often ask us is if they can get a trial of our search engine optimisation services. They want to try

What is an SEO Agency, and How Can They Help Your Business?
Want to find out more about the benefits an SEO agency can bring to your business? Here’s our guide to what SEO agencies are and

What is an SEO Expert, and How Can They Help You?
Need some SEO support for your website? Here’s our guide to what an SEO expert is and the benefits of hiring an SEO specialist for

How Much Does SEO Cost on Average in 2022?
How much does SEO cost for a UK business? Find out what you should be spending each month on SEO and why cheap SEO services

How Can I Find SEO Keywords and Optimise Content?
When you’re an online business, it’s important to use the right type of SEO keywords. Going for keywords that are too generic can make it

7 Benefits of SEO for Small Businesses
What are the benefits of using SEO if you run a small business, and how can you use SEO to help your business grow? Here

SEO Blog Planning: How to Research & Plan Months of Titles in 8 Steps
Planning out your content or a blog calendar can feel overwhelming. But don’t panic! By following these steps below, you will be set up to

Ecommerce Marketing: 3 Best Strategies to Skyrocket Your Stores Traffic & Sales
I think you’ll agree when we say: Increasing your eCommerce store’s traffic and sales is hard, really hard. Or is it? Well, as it turns

Magento SEO: Set Up Your Store, Rank Higher & Increase Traffic
In the right hands, Magento is an effective store for SEO. But unless you’re an SEO expert already, it can be very difficult to know

SaaS Marketing: 10 Strategies to Acquire More Customers & Grow Revenue
Today, I’m going to show you 10 SaaS marketing strategies every SaaS business should implement. So you can acquire more customers and more importantly, grow

Small Business SEO: 50 Effective Tips to Rank On Page 1
As a small business owner, investing in your search engine optimisation (SEO) plan will offer an amazing return on investment. But when it comes to

A 10-Step SEO Plan to Rank Higher in 2022
Today we’re going to show you how to implement a simple but effective SEO plan for 2022. In fact, we recently used these exact steps

Mobile SEO Audit in 10 Easy Steps (FREE Checklist)
We think you’ll agree with us when we say: It’s REALLY hard to increase mobile rankings and earn more traffic. Or is it? Well, it

10 WordPress SEO Tips & Tricks to Boost Rankings
Today, we’re going to show you 10 VERY effective tips to rank your WordPress higher in the search engines. In fact, at Bubblegum Search, we

Shopify SEO: The Ultimate Beginner’s Guide to Higher Rankings
Today, we’re going to show you how to optimise your Shopify website to rank higher in Google and why competent Shopify SEO is key to

SEO ROI: How to Prove the Value of Your Organic Marketing
Today I’m going to show you exactly how to calculate SEO ROI. In fact, this is the same calculation we use with our clients to

SEO Content Audit 2019: A Step by Step Guide
Content is the indispensable cornerstone of any SEO effort. It lays the foundation and paves the way for common SEO best practices such as link

16 Highly Effective Digital Marketing Ideas for B2B (2022)
Getting to grips with the latest digital marketing channels is a challenge in B2B. And digital marketing ideas for B2B don’t grow on trees. Often,

How to Choose the Right SEO Company (Key Considerations)
With so many SEO agencies out there, how do you find the right one? Picking an SEO company that not only fits the needs of

11 Key Questions to Ask When Hiring an SEO Company
Being number one on Google usually ranks pretty high on the list of wish-list of businesses for their service or product. I mean, it’s easy,

Digital Marketing Campaign: The Ultimate Step by Step Guide
I think we can all agree that starting a digital marketing campaign can be…a challenge. Well, we think it’s time someone helped you with that

Key Benefits Of Digital Marketing For B2B Businesses
It’s understandable for certain niche B2B businesses to presume they will find difficulty in marketing their products or services using digital marketing campaigns. Maybe because

39 Digital Marketing Tips to Skyrocket Leads & Sales
Digital marketing is changing the game and nowadays the opportunities for growth are boundless. Why? Because there are an abundance of new opportunities available for

Organic Lead Generation: Powerful Tactics To Generate More Enquiries!
We all want to improve the number of leads we generate, especially when they’re organic. That’s something we can all agree on from the outset.

Types of Digital Marketing: Which Will Provide the Best ROI?
As the world becomes more online based, the majority of marketing is moving into the digital realm. But: is the return on investment actually worth

Key Benefits Of Digital Marketing For B2B Businesses
It’s understandable for certain niche B2B businesses to presume they will find difficulty in marketing their products or services using digital marketing campaigns. Maybe because

Considerations When Outsourcing Your SEO
Cyberspace, the internet, the world wide web.Call it what you will, but ever since the first search engine (W3 Catalog) was introduced in 1993, the

9 Advantages of Digital Marketing Vs Traditional Marketing
Over 60 years. That’s how long direct forms of advertising have been around. Incredible, right? Considering the change that we’ve witnessed in the last 20

The Most Important B2B Content Marketing Trends 2018
Its hard to know what B2B content marketing trends are most important to your bottom line. So: We’ve have compiled a list of the most

SEO 2022: Top 5 Most Effective SEO Techniques
Its really difficult to keep up with all the different types of SEO tactics out there. So you’re probably wondering: “What SEO techniques will have

How Does Google Rank Websites? (Explained Simply)
How Google Organise the World’s Information & Make It Universally Accessible and Useful Before getting into the nitty-gritty of SEO tactics and tools for success,

The Fight Against Black Hat SEO: 3 Awesome Moments in History (Infographic)
At Bubblegum Search, we’ve been in the digital marketing industry long enough to have seen the very worst in black hat SEO tactics. We’ve also

Budgeting for B2B Digital Marketing in 2017/18
Its not easy knowing what digital marketing channels you should invest in. Or What digital marketing channel will yield the best return on investment? So

The Most Important B2B Digital Marketing Statistics 2022 [Updated]
It’s relatively easy to find B2C digital marketing trends to inspire your consumer-targeted strategy. But much harder for B2B companies to discover what they should

Local SEO vs Traditional Marketing: Use local SEO to skyrocket sales and lower CPA (Infographic)
Most businesses are aware of the benefits that SEO can bring them, but when it comes to small businesses SEO, it is Local SEO which

A Beginners Guide To SEO: How To Optimise Google Search Console & Analytics
Google’s Search Console (previously known as Webmaster Tools) and Analytics are both incredibly valuable tools for optimising your site and monitoring its SEO success. Here’s

Should I still be worried about a duplicate content penalty?
Should I still be worried about a duplicate content penalty? Avoiding duplicate content is perhaps one of the most basic and best-known rules of SEO.

How to Redesign Website Without Losing SEO (Removing The Fear)
Looking to redesign your website without losing your SEO traffic? Any type of major site change, whether it’s a redesign, a migration to a new

How to Optimise Blog Posts for SEO (7 Easy Steps!)
Struggling to correctly optimise your blog posts for SEO? You’ve heard that blogging is good for SEO and maybe you even publish new posts regularly

Content Marketing vs Paid Advertising
Are your costs for paid advertising sky high? looking for an alternative to lower your cost per lead or sale? For many businesses, paid advertising