Founder-led SEO consultancy
SEO Consultant London
Senior SEO strategy, accelerated by AI. Not replaced by it.
Work directly with Matt Cayless on senior SEO strategy, backed by Bubblegum’s technical SEO, content and Digital PR specialists. AI and proprietary search intelligence accelerate the research. Matt challenges the evidence, sets the priorities and leads the performance reviews.
The Bubblegum difference
AI-accelerated work.
Strategist-led decisions.
AI can surface issues, process large datasets and produce hundreds of plausible recommendations. The difficult part is deciding which findings can be trusted, which changes matter commercially and what could put existing performance at risk.
AI accelerates
- Data processing and pattern discovery
- Crawl and query analysis
- Drafting and synthesis
- Monitoring and alerts
The strategist decides
- Commercial goals and success measures
- Evidence validation and challenge
- Priority, risk and trade-offs
- Roadmap decisions and accountability
Specialists deliver
- Technical fixes and QA
- Content research and optimisation
- Digital PR and authority building
- Testing and iteration
AI can identify 100 SEO opportunities. An experienced strategist knows which five deserve the budget.
Strategy that
turns into
measurable
progress.
These six examples show the breadth of outcomes Bubblegum’s specialists can deliver when SEO, authority and paid search are coordinated around clear commercial priorities.
SEO consultancy with the team to carry it through.
Strategy only creates value when it gets implemented. You work directly with Matt on the priorities and decisions, with Bubblegum’s specialists delivering the technical, content, authority and local search work through one coordinated roadmap.
Technical SEO
Remove the technical barriers that restrict crawling, indexing, user experience and measurement.
- Technical audits and commercially prioritised fixes
- Indexation, mobile performance and Core Web Vitals
- Site architecture, migrations, schema and analytics
Content strategy & on-page SEO
Build useful content around genuine demand, commercial priorities and the questions buyers need answered.
- Search intent, keyword and competitor opportunity research
- Commercial page planning and content optimisation
- Internal linking, topical coverage and conversion improvement
Digital PR & brand authority
Earn credible coverage, links and brand mentions that strengthen authority across traditional search and AI-generated answers.
- Relevant editorial campaigns and expert commentary
- Authority-led link and brand mention acquisition
- Source analysis informed by SEO and AI search intelligence
Local SEO
Improve visibility where location, proximity and local trust influence which businesses customers choose.
- Google Business Profile and map visibility improvements
- Local landing pages built around genuine service coverage
- Local authority, citations, reviews and regional outreach
Not sure which services you need? Start with the commercial goal. Matt will help identify the issues most worth solving and the specialist support required.
Book a strategy call with Matt ↗Who gets the most value from this SEO consultancy?
Established businesses that need senior SEO direction, whether implementation is handled by Bubblegum, an in-house team or both.
Marketing teams that want a commercially prioritised roadmap, not disconnected SEO tasks.
Brands investing in technical SEO, content and authority as one coordinated growth programme.
Teams that value clear reporting, direct decisions and a rolling engagement rather than a long lock-in.
Your first 90 days,
made tangible.
No lengthy audit dropped into your inbox and forgotten. We establish the evidence, agree what matters and move from diagnosis into delivery, whether implementation sits with Bubblegum, your in-house team or both.
Diagnose & prioritise
We review your commercial goals, analytics, technical foundations, content, authority and competitive landscape. Findings are challenged and ranked by likely impact, risk and effort.
Baseline · prioritised roadmap · quick-win planFix the foundations
We begin resolving the highest-impact barriers, improving priority commercial pages and establishing the content and authority pipeline. In-house teams receive clear direction, review and QA.
Shipped fixes · improved pages · delivery pipelineBuild & learn
Work moves into consistent delivery. We review leading indicators, test assumptions and refine priorities around what is actually improving visibility, engagement and commercial performance.
Performance review · active tests · next-quarter roadmapThe decision loop
The exact pace depends on the agreed scope, website access and whether implementation is handled by Bubblegum, your team or collaboratively.
Clear reporting. Better decisions.
Your custom Looker Studio dashboard brings the agreed performance measures into one view, including organic visibility, traffic, leads and conversions.
Where relevant, AI search visibility and the third-party sources influencing it can also be investigated through SourceSignal.ai.
Monthly performance reviews explain what changed, what was delivered, what we learned and what should happen next. The purpose is not simply to send more data. It is to make better decisions and keep the roadmap connected to business results.
See the sources influencing AI answers.
Search visibility now extends into Google AI Overviews and platforms such as ChatGPT, Gemini and Perplexity. Bubblegum uses its proprietary SourceSignal.ai platform to identify commercially relevant prompts, competitors and third-party sources influencing those answers.
This intelligence helps Matt decide where content, authority and relevant brand mentions could improve visibility. The platform provides the intelligence layer while Bubblegum provides the strategy, challenge and execution.
It extends the SEO strategy. It does not replace technical SEO, useful content or credible external authority signals.
Example reporting interface from SourceSignal.ai, Bubblegum’s proprietary AI visibility intelligence platform.
London expertise, flexible delivery
SEO consultancy for London businesses, without the agency layers.
Bubblegum Search works with businesses across London and the wider UK. Strategy sessions can be run remotely, with in-person meetings in London arranged where appropriate.
You get senior strategic direction without the inflated layers of a large central-London agency, supported by technical SEO, content and Digital PR specialists when the roadmap requires them.
Clear starting prices. Flexible scope.
Start with the level of core SEO support that fits your current market, then add specialist delivery when the opportunity requires it. Every price below is a starting point.
Launch
Best for a locally focused business targeting an individual town.
- Core technical SEO foundations
- Priority service-page optimisation
- Google Business Profile support
- Monthly progress update
Grow
Best for businesses that need stronger local or county-level momentum.
- More pages optimised each month
- Deeper technical and on-page work
- Location-page improvements
- Stronger internal linking support
Dominate
Best for multiple locations, larger counties or smaller national campaigns.
- Higher-volume monthly optimisation
- Advanced technical SEO support
- Monthly strategy call
- Basic AI visibility monitoring
What the core packages cover: technical SEO, on-page optimisation and content strategy. Ongoing content creation, link building, Digital PR and advanced AI visibility work are added separately when needed.
Competing across multiple regions or nationally?
More competitive campaigns may need a wider mix of strategy, implementation and authority building. We create a bespoke scope around the commercial opportunity, required specialists and pace of delivery.
Book a strategy call with Matt ↗Flexible monthly agreements: packages can be cancelled with one calendar month’s notice. Any additional setup or specialist work is agreed before it begins.
Meet Matt Cayless.
Matt founded Bubblegum Search to give ambitious businesses direct access to senior SEO thinking, supported by specialists who can carry the strategy through.
Across more than 15 years in search, Matt has worked through major changes in Google, content, authority and AI-assisted discovery. His role is to challenge the evidence, set the commercial priorities and bring the right specialists together around the result.
Matt has spoken at BrightonSEO and the Digital PR Summit. His expertise and commentary have also appeared in Forbes, TechRadar, Social Media Today, Marketing Donut, Ahrefs and Startups.
SEO consultancy FAQs.
Practical answers about how the consultancy works, what it costs and whether it is the right fit for your business.
What does an SEO consultant do? +
An SEO consultant identifies what is limiting organic search performance, decides which opportunities deserve priority and creates a practical roadmap. This can cover technical SEO, content strategy, on-page optimisation, authority building, local SEO and AI search visibility.
What is the difference between a consultant and an SEO agency? +
A traditional agency may separate strategy, account management and delivery. With Bubblegum, Matt leads the strategy and performance decisions directly, supported by technical SEO, content and Digital PR specialists when their expertise is needed.
Can AI replace an experienced SEO consultant? +
AI can accelerate research, data processing, monitoring and initial analysis. It cannot reliably own commercial priorities, judge evidence quality or take responsibility for risk. Bubblegum uses AI to accelerate the work while an experienced strategist makes the important decisions.
Can you advise our team while we handle implementation? +
Yes. Bubblegum can provide senior strategic direction, a commercially prioritised roadmap and ongoing review while your internal marketing or development team completes the work. Alternatively, Bubblegum’s specialists can handle some or all of the implementation.
How long does SEO take to produce results? +
Meaningful progress commonly takes between three and twelve months, depending on the website, competition, existing authority and speed of implementation. Some technical and on-page improvements can produce earlier movement, but no responsible consultant should guarantee rankings or traffic.
How much does SEO consultancy cost? +
Core monthly SEO packages start from £395 + VAT for Launch, £695 + VAT for Grow and £995 + VAT for Dominate. Content creation, link building, Digital PR and advanced AI visibility work can be added when required. See the full SEO package details .
Do you only work with businesses in London? +
No. Bubblegum works with businesses across London and the wider UK. Strategy sessions can be run remotely, with in-person meetings in London arranged where appropriate.
Do your SEO packages require a long contract? +
No. The core SEO packages operate on flexible monthly agreements and can be cancelled with one calendar month’s notice. Any larger setup project or specialist work is agreed before it begins.
Bring your biggest search challenge. Let’s decide what matters.
Speak directly with Matt about your goals, what is holding performance back and whether Bubblegum is the right fit to help you move forward.
Book a strategy call with Matt ↗Build Brand Authority. Improve AI Search Visibility. Get Recommended.
Bubblegum Search provides AI search intelligence, Digital PR and brand mention outreach for brands and agencies. We help brands strengthen their reputation, earn trusted third-party mentions and improve visibility across ChatGPT, Google AI Overviews and other AI search platforms. We also support agencies with white-label delivery, helping them offer AI search and authority-building services to their own clients.
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