SEO Consultant in London
Smart, strategic SEO consultancy in London – built for growth.
Your Search Marketing Success Starts Here: Let the top SEO Consultant guide your online journey. More visibility, authority, leads & sales.
Hungry for results?
Helping London Brands Grow with Smart SEO
I’m Matt Cayless, a professional SEO specialist helping London-based brands grow their visibility, traffic, and leads.
Whether you’re a startup founder, an in-house marketer, or scaling an SME, you’ll get hands-on consultancy with no fluff, no filler – just actionable strategy and honest advice. I work as an SEO consultant across technical SEO, content strategy, local search optimisation, and brand authority building.
You’ll collaborate with me directly on strategy, then work closely with my expert team, who will lead the execution and ensure your campaign deliverables are met seamlessly.
Why Work With Me?
- 15+ years of experience helping ambitious brands grow through organic search
- Strategic focus on building brand authority that drives traffic, leads, and sales
- One-to-one guidance from me, with execution led by a specialist SEO and PR team
- Transparent, data-driven approach tied to business-critical KPIs, not vanity metrics
- Proven results for SaaS, ecommerce, service businesses, and scale-ups
- Designed to reduce reliance on paid ads through sustainable organic growth
- Integrated strategy covering Digital Authority PR, content, technical SEO, and brand positioning
- Optimised for visibility across Google Search, Maps, and emerging AI search platforms
The Benefits of SEO Experts for Your Brand
Boost organic traffic
Fix technical issues and unlock scalable search growth.
Build Brand Authority
Earn trusted coverage, links and mentions that power brand authority.
Drive Conversion Rates
Create content that turns traffic into leads.
Maximise Your ROI
Get expert-led SEO focused on results, not noise.
Optimise For AI Search
Strengthen your brand signals for AI-powered visibility.
My SEO Consultancy Services
I offer a full suite of services as a search engine optimisation consultant:
Digital PR & Brand Authority
- Earn branded mentions and backlinks from high-authority sites
- Get featured in syndicated content that drives real traffic
- Boost visibility in AI-powered search with strong brand signals
- Build trust with placements your audience already follows
- Go beyond links—drive awareness, authority, and demand
Content Strategy & Planning
- Keyword research based on user intent
- Topic clustering and content gap analysis
- Editorial calendars and briefs
Technical SEO Consultant Services
- Crawl, speed, and indexation audits
- Google tag manager & analytics conversion tracking
- Fix structured data, mobile issues, Core Web Vitals
- Implementation plans for dev teams
- Migration auditing and implementation
- International SEO
- SERP features audit
On-Page SEO & Content Optimisation
- Metadata improvements (titles, descriptions, H1s)
- Internal linking audits
- Content hierarchy and readability improvements
- Information gain rate auditing
Local SEO Consultant Services
- Google Business Profile optimisation
- Local keyword targeting
- Local SEO content and citation building
- Regional PR
Monthly SEO Reporting
- Clarity, not confusion – traffic, rankings, visibility, conversions
- Google Looker Studio Dashboard
- Plain-English commentary, no jargon
Why Brand Authority Is the Future of SEO
SEO has changed. It’s no longer just about keywords and backlinks, Google’s evolving algorithms, including AI Overview, are prioritising brands that show real authority, trust, and relevance. To rank, you need more than optimisation, you need recognition.
That’s where Digital Authority PR comes in.
We don’t just build links, we build your reputation. Through strategic thought leadership, expert commentary, high-impact media placements, and branded content, we generate the kind of brand signals Google pays attention to.
The result?
Stronger rankings, increased visibility in AI-driven features, and sustainable organic growth that drives traffic, leads, and sales.
Our SEO & Brand Authority Process
1. Discovery & Goal Alignment
We start with a conversation, not a pitch. We take the time to understand your business goals, challenges, audience, and what success looks like. This ensures the strategy is aligned with what matters most: traffic, leads, and sales.
2. Comprehensive Audit & Strategic Roadmap
We conduct an in-depth audit covering technical SEO, content, brand authority, and your competitive landscape. You'll get a clear, prioritised roadmap tailored to your website and growth potential.
3. Analytics, Tracking & KPI Setup
We make sure every important touchpoint is measurable, setting up Google Tag Manager, conversion tracking in Google Analytics, and a Looker Studio dashboard aligned with your goals. This ensures full visibility on performance, leads, and ROI.
4. Execution & Continuous Optimisation
Our team implements key actions across technical SEO, content, and site architecture. We test, iterate, and optimise continuously with clear communication and full transparency.
5. Content & On-Site Authority Building
We create and optimise content that builds topical authority, enhances relevance, and supports long-term search visibility, aligned with both SEO and brand goals.
6. Digital Authority PR & Influencer PR
We can secure branded mentions, expert commentary, and media coverage through trusted publications, podcasts, newsletters, and influencer channels. This boosts your visibility, trust, and brand signals across both traditional and AI-powered search.
7. Transparent Reporting & Strategic Insights
Through your custom Looker Studio dashboard, you’ll see exactly how your SEO and PR efforts impact traffic, leads, and conversions. We use this data to refine and scale what’s working, ensuring everything stays aligned with business results.
SEO Case Studies & Results
+97% Increase in organic traffic for leaders in Bioethanol Fireplaces.
How an Unknown Brand Used Seasonal Trends to Secure 17 Media Placements
Pricing & Contracts
We offer flexible, transparent pricing:
Flexible rolling contracts with no long-term commitment
Local SEO packages
start at
a month + VAT
Full SEO retainers
start at
a month + VAT
Digital PR campaigns
start at
a month + VAT
Prefer stability? Lock in for 6 or 12 months and get 10% or 15% off each month.
Ready to Take the First Step?
Book Your Free 20-Minute SEO Strategy Call
If you’re serious about growing your visibility, leads and long-term revenue through SEO – let’s talk.
On the call, we’ll:
- Review your website and current performance
- Benchmark against key competitors
- Identify the biggest SEO opportunities
- Explore if we’re a good fit to work together
You’ll get clarity, insight, and actionable next steps , no jargon, no pressure, and no hard sell.
It’s free, it’s fast, and it could change the way your business grows.
Get started today, book a call and let’s see what’s possible for your business.
FAQs
What does an SEO consultant do?
An SEO consultant (Like me!) helps businesses increase visibility in search engines by analysing their site, identifying opportunities, and implementing strategies across technical SEO, on-page optimisation, content, and link building.
They also provide ongoing guidance, audit campaigns, and help align SEO activity with business goals.
What services are included in SEO consulting?
SEO consulting can include:
- Full technical and on-page audits
- Keyword research and content strategy
- Backlink analysis and link building
- Competitor benchmarking
- Website architecture and CRO advice
Digital PR for brand authority and link acquisition
What’s the difference between a consultant and an SEO agency?
An SEO consultant usually provides a more personalised, flexible service. At Bubblegum, you get direct access to senior SEO expertise plus account support, no layers of account managers. That means faster feedback, tailored strategies, and clear communication.
How long does SEO take to deliver results?
Results typically begin to show between 3 to 12 months, depending on your current SEO position, age of the domain, competition, and goals. Quick wins can happen earlier, especially following technical or on-page fixes, if the site already has brand authority.
How much does SEO consulting cost?
Our monthly packages start from:
- £1,500+VAT for Local SEO
- £2,000+VAT for full-service SEO
- £2,000+VAT per Digital PR campaign
We offer rolling monthly contracts, so you’re never locked into long-term commitments.
What makes a good SEO consultant?
Look for:
- 5+ years of hands-on experience
- Proven results in your industry or business type
- Mastery of technical, on-page, and off-page SEO
- Strong communication and reporting
Understanding of broader digital marketing (e.g., CRO, UX, PR)
Why hire an SEO expert instead of doing it yourself?
An SEO expert brings:
- Deep, tested knowledge of ranking factors
- Time savings and reduced risk of mistakes
- Better use of expensive tools, audits, and analytics
Improved ROI through smarter planning and faster implementation
What is digital PR and how does it help SEO?
Digital PR secures brand mentions, backlinks, and press coverage on high-authority sites. It builds trust and visibility, essential for SEO, especially as Google’s AI-driven search (like AI Overview) prioritises brand authority.
What is Local SEO and why is it important?
Local SEO helps your business appear in map packs, local searches, and regional queries, especially on mobile. It drives qualified, high-intent traffic from people searching for businesses like yours, near you.
How do I hire the right SEO consultant?
- Start with a consultation call
- Request an SEO audit or proposal
- Review their process, transparency, and ROI alignment
- Confirm their pricing, communication, and track record
At Bubblegum, we offer a free strategy session to see if we’re the right fit, so zero pressure.
About Me
I’m Matt Cayless, an SEO consultant in London. For over a decade, I’ve worked with brands of all sizes to turn organic search into their strongest growth channel.
I speak at SEO events like BrightonSEO, contribute to marketing blogs such as, Forbes, TechRadar, Social Media Today, Marketing Donut, Ahrefs and Startups, and stay razor-focused on what actually moves the needle. My focus now also includes digital PR and brand building, which are critical for serious organic growth.
Whether you need a fresh perspective, a technical overhaul, or long-term SEO guidance, I can help.