SEO Consultant in London

Smart, strategic SEO consultancy in London – built for growth.

Your Search Marketing Success Starts Here: Let the top SEO Consultant guide your online journey. More visibility, authority, leads & sales.

Hungry for results?

Dan HantonDan Hanton
12:32 02 Oct 24
Great work from Matt, Georgia and the team at Bubblegum. We ran a digital PR campaign that picked up multiple backlinks from 85+ domain authority.The first campaign idea didn't work as well as hoped, so they quickly pivoted and the results were great.Will definitely use again in the future.
Yaz El HakimYaz El Hakim
11:43 10 May 23
Insightful and informative - thanks Matt and the team.
N KingN King
10:32 16 Nov 22
I can only speak highly of Bubblegum Search; we've been working with our Account Manager Meg for almost a year now, and she's really tailored their services to our needs. We have a very niche target audience which does prove challenging but we have definitely seen improvements. We’ve felt very supported by them and know that they are always on hand via email or phone call if we have any queries.
Jb WaterskiJb Waterski
09:36 19 Oct 22
We have been using bubblegum for around 6 months now and I have found them knowledgeable, friendly and reasonably priced. We have seen some great results so far and plan to continue using their services going forward.
So far I'm very happy with Bubblegum and I can only recommend their services. They are very responsive & show a great understanding of our business and preoccupations. Our SEO ranking has tremendously increased and we can see direct benefits in our daily activity. Many thanks !!
Jackie PollardJackie Pollard
12:57 18 May 22
Outstanding service and results - responsive, transparent and proactive
Marketing AmbleglowMarketing Ambleglow
08:44 10 Jun 20
Highly recommend Bubblegum Search, communication is brilliant and they're always at the end of an email/call if we have any questions.We've been working with Matt from Bubblegum Search for a few months now and have been so impressed by the results we've seen in a short period of time - we're very much looking forward to carrying this on!
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Helping London Brands Grow with Smart SEO

I’m Matt Cayless, a professional SEO specialist helping London-based brands grow their visibility, traffic, and leads.
Whether you’re a startup founder, an in-house marketer, or scaling an SME, you’ll get hands-on consultancy with no fluff, no filler – just actionable strategy and honest advice. I work as an SEO consultant across technical SEO, content strategy, local search optimisation, and brand authority building.

You’ll collaborate with me directly on strategy, then work closely with my expert team, who will lead the execution and ensure your campaign deliverables are met seamlessly.

Why Work With Me?

The Benefits of SEO Experts for Your Brand

Boost organic traffic

Fix technical issues and unlock scalable search growth.

Build Brand Authority

Earn trusted coverage, links and mentions that power brand authority.

Drive Conversion Rates

Create content that turns traffic into leads.

Maximise Your ROI

Get expert-led SEO focused on results, not noise.

Optimise For AI Search

Strengthen your brand signals for AI-powered visibility.

My SEO Consultancy Services

I offer a full suite of services as a search engine optimisation consultant:

Digital PR & Brand Authority

  • Earn branded mentions and backlinks from high-authority sites
  • Get featured in syndicated content that drives real traffic
  • Boost visibility in AI-powered search with strong brand signals
  • Build trust with placements your audience already follows
  • Go beyond links—drive awareness, authority, and demand

Content Strategy & Planning

  • Keyword research based on user intent
  • Topic clustering and content gap analysis
  • Editorial calendars and briefs

Technical SEO Consultant Services

  • Crawl, speed, and indexation audits
  • Google tag manager & analytics conversion tracking 
  • Fix structured data, mobile issues, Core Web Vitals
  • Implementation plans for dev teams
  • Migration auditing and implementation 
  • International SEO 
  • SERP features audit
  •  

On-Page SEO & Content Optimisation

  • Metadata improvements (titles, descriptions, H1s)
  • Internal linking audits
  • Content hierarchy and readability improvements
  • Information gain rate auditing

Local SEO Consultant Services

 

  • Google Business Profile optimisation
  • Local keyword targeting 
  • Local SEO content and citation building
  • Regional PR

Monthly SEO Reporting

  • Clarity, not confusion – traffic, rankings, visibility, conversions
  • Google Looker Studio Dashboard 
  • Plain-English commentary, no jargon
  •  

Why Brand Authority Is the Future of SEO

SEO has changed. It’s no longer just about keywords and backlinks, Google’s evolving algorithms, including AI Overview, are prioritising brands that show real authority, trust, and relevance. To rank, you need more than optimisation, you need recognition.

That’s where Digital Authority PR comes in.

We don’t just build links, we build your reputation. Through strategic thought leadership, expert commentary, high-impact media placements, and branded content, we generate the kind of brand signals Google pays attention to.

The result?

Stronger rankings, increased visibility in AI-driven features, and sustainable organic growth that drives traffic, leads, and sales.

Our SEO & Brand Authority Process

A hand holding a question mark

1. Discovery & Goal Alignment

We start with a conversation, not a pitch. We take the time to understand your business goals, challenges, audience, and what success looks like. This ensures the strategy is aligned with what matters most: traffic, leads, and sales.

2. Comprehensive Audit & Strategic Roadmap

We conduct an in-depth audit covering technical SEO, content, brand authority, and your competitive landscape. You'll get a clear, prioritised roadmap tailored to your website and growth potential.

3. Analytics, Tracking & KPI Setup

We make sure every important touchpoint is measurable, setting up Google Tag Manager, conversion tracking in Google Analytics, and a Looker Studio dashboard aligned with your goals. This ensures full visibility on performance, leads, and ROI.

various cogs working in unison

4. Execution & Continuous Optimisation

Our team implements key actions across technical SEO, content, and site architecture. We test, iterate, and optimise continuously with clear communication and full transparency.

5. Content & On-Site Authority Building

We create and optimise content that builds topical authority, enhances relevance, and supports long-term search visibility, aligned with both SEO and brand goals.

speaker making noise

6. Digital Authority PR & Influencer PR

We can secure branded mentions, expert commentary, and media coverage through trusted publications, podcasts, newsletters, and influencer channels. This boosts your visibility, trust, and brand signals across both traditional and AI-powered search.

7. Transparent Reporting & Strategic Insights

Through your custom Looker Studio dashboard, you’ll see exactly how your SEO and PR efforts impact traffic, leads, and conversions. We use this data to refine and scale what’s working, ensuring everything stays aligned with business results.

Pricing & Contracts

We offer flexible, transparent pricing:

Flexible rolling contracts with no long-term commitment

Prefer stability? Lock in for 6 or 12 months and get 10% or 15% off each month.

Ready to Take the First Step?

Book Your Free 20-Minute SEO Strategy Call

If you’re serious about growing your visibility, leads and long-term revenue through SEO – let’s talk.

On the call, we’ll:

You’ll get clarity, insight, and actionable next steps , no jargon, no pressure, and no hard sell.

It’s free, it’s fast, and it could change the way your business grows.

Get started today, book a call and let’s see what’s possible for your business.

FAQs

An SEO consultant (Like me!) helps businesses increase visibility in search engines by analysing their site, identifying opportunities, and implementing strategies across technical SEO, on-page optimisation, content, and link building.

They also provide ongoing guidance, audit campaigns, and help align SEO activity with business goals.

SEO consulting can include:

  • Full technical and on-page audits 
  • Keyword research and content strategy 
  • Backlink analysis and link building 
  • Competitor benchmarking 
  • Website architecture and CRO advice 

Digital PR for brand authority and link acquisition

An SEO consultant usually provides a more personalised, flexible service. At Bubblegum, you get direct access to senior SEO expertise plus account support, no layers of account managers. That means faster feedback, tailored strategies, and clear communication.

Results typically begin to show between 3 to 12 months, depending on your current SEO position, age of the domain, competition, and goals. Quick wins can happen earlier, especially following technical or on-page fixes, if the site already has brand authority.

Our monthly packages start from:

  • £1,500+VAT for Local SEO

     

  • £2,000+VAT for full-service SEO

     

  • £2,000+VAT per Digital PR campaign 

We offer rolling monthly contracts, so you’re never locked into long-term commitments.

Look for:

  • 5+ years of hands-on experience

     

  • Proven results in your industry or business type

     

  • Mastery of technical, on-page, and off-page SEO

     

  • Strong communication and reporting

     

Understanding of broader digital marketing (e.g., CRO, UX, PR)

An SEO expert brings:

  • Deep, tested knowledge of ranking factors

     

  • Time savings and reduced risk of mistakes

     

  • Better use of expensive tools, audits, and analytics

     

Improved ROI through smarter planning and faster implementation

Digital PR secures brand mentions, backlinks, and press coverage on high-authority sites. It builds trust and visibility, essential for SEO, especially as Google’s AI-driven search (like AI Overview) prioritises brand authority.

Local SEO helps your business appear in map packs, local searches, and regional queries, especially on mobile. It drives qualified, high-intent traffic from people searching for businesses like yours, near you.

  • Start with a consultation call

     

  • Request an SEO audit or proposal

     

  • Review their process, transparency, and ROI alignment

     

  • Confirm their pricing, communication, and track record

     

At Bubblegum, we offer a free strategy session to see if we’re the right fit, so zero pressure.

About Me

I’m Matt Cayless, an SEO consultant in London. For over a decade, I’ve worked with brands of all sizes to turn organic search into their strongest growth channel.

I speak at SEO events like BrightonSEO, contribute to marketing blogs such as, Forbes, TechRadar, Social Media Today, Marketing Donut, Ahrefs and Startups, and stay razor-focused on what actually moves the needle. My focus now also includes digital PR and brand building, which are critical for serious organic growth.

Whether you need a fresh perspective, a technical overhaul, or long-term SEO guidance, I can help.

READY FOR AWESOME Digital PR & SEO?

It couldn’t be simpler to start. Drop us a message below and one of our team will be in touch within hours to start chatting through your plan!