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Category: AI SEO

If your organic traffic has not meaningfully moved in six months, you are not investing in growth. You are funding activity. That is why we built a different model. 120 days to measurable organic improvement. Guaranteed. If we do not deliver measurable improvement across agreed organic metrics within 120 days, we continue working for another […]

AI referrals are still a small slice of traffic for most sites. But across a set of websites we manage, measurable AI referral sessions (ChatGPT, Perplexity, Gemini, Claude, and others) are often converting at a higher rate than organic search sessions. This analysis was conducted by Bubblegum Search, using GA4 data from a mix of […]

Watch on YouTube and use the comments for any questions – I reply to every one! If your SEO agency is not talking to you about AI search, that is not a red flag. That is the smoke alarm going off at two in the morning. Right now, the biggest visibility shift in years is […]

Matt: Welcome back to Growth Unleashed, the podcast for pet brands that want to grow smarter without relying on paid ads. I’m Matt, the founder of Bubblegum Search. Louis: And I’m Louis, the SEO manager here at Bubblegum. Today we wanted to discuss this developing idea of a zero-click environment in online search. This isn’t […]

Matt: Welcome back to Growth Unleashed, the podcast for pet brands that want to grow smarter without relying on paid ads. I’m Matt, the founder of Bubblegum Search. Louis: And I’m Louis, SEO manager here at Bubblegum. And today we wanted to take a bit of a dive into some of the buzzwords that we’re […]

The 2025 Organic Search Benchmark Report for Pet Brands

See which pet brands are leading and which are lagging in Organic & AI Search. This report uncovers the reasons behind the gap—and highlights where the growth opportunities lie.