How to Recover From a Google Penalty in 2023 (Proven Recovery Methods)

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You’ve been looking at your web stats and are impressed with how much web traffic and conversions you’ve been getting.  But all of a sudden… your website visits have nosedived. What’s happened? If you’re not getting the levels of traffic you used to, it may be that Google has slapped you with a penalty. The […]

How to find and add SEO keywords to your WordPress website

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WordPress is the content management system of choice for a wide range of websites, including Disney, Sony, and PlayStation. Even the President of the United States uses it! (Okay… maybe not the President specifically, but the White House website runs on WordPress.) If you’re here, you’re probably wondering how to add SEO keywords to your […]

Organic vs Paid Social Media Marketing: Pros & Cons Compared

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When you run a business, a social media presence is no longer something that is just nice to have. It’s a must. Whether you’re posting innovative thought leader posts on LinkedIn or doing goofy dances on TikTok, a well-curated social media presence can get people talking about your brand. In 2018, 60% of businesses in […]

Lead Generation Ideas for B2B: Paid vs Organic

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Let’s face it, lead generation can be challenging when you run a small business.  You not only have to create lead generation campaigns that convert, but you need to ensure your campaign is focused on the right target audience. It’s no surprise that over 60% of digital marketers say lead generation is the hardest part […]

How much will I typically have to invest in SEO before I see results?


We’re often asked how much money needs to be spent before an SEO campaign starts to see traction and results. It’s hard to give a specific answer, just as there are several factors you need to consider. If you’re asking this question or want to see how much of your marketing budget you need to […]

Why should I not just spend my SEO budget on PPC instead?

Many small business owners start to raise eyebrows when you say an SEO campaign can take on average between six to twelve months to see results. ‘Six months?! But I need to see the results now!’ When this happens, PPC can look like a tempting option. You spend your money, create a campaign, and suddenly […]

Why can’t you do web development for my business too?

We totally get it. When you’re running a small business, you want to make sure managing your marketing is as hassle-free as possible. Many digital marketing agencies provide a range of services under one roof. Whether you need a new website creation, cold outreach or a fully-fledged PR campaign, they claim to be able to […]

Why can’t you guarantee SEO results?

A lot of search engine agencies promise they can get your company website ranking #1 on Google.  Sounds too good to be true? You’ve guessed it – it is. The truth is, no SEO company is in a position to make this statement.  Even Google tells businesses to ‘beware of SEOs that claim to guarantee […]

Would it not be better to just hire an in-house SEO expert full-time?

There’s no right or wrong answer here. If you’re a large business with a substantial marketing budget and a sizable marketing team, it may be that having an SEO expert in-house works best for you. However, if you’re a smaller organisation that wants to focus on search engine optimisation, an agency can provide you with […]