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Category: Digital PR

Maintaining a strong brand presence is crucial for any business looking to get noticed, and whether you are a small business fighting for clicks or a well-established brand going for world domination, utilising digital PR tactics is the single best way to get your brand’s voice heard.  However, there still remains the question of whether you […]

Building your website’s reputation and authority is key to improving SEO and online marketing, helping your site rank higher in search results. Two of the most widely utilised strategies to build website authority are digital PR and link building. However, these two techniques are often discussed as interchangeable, causing quite a lot of confusion for […]

The worlds of marketing and PR have almost entirely moved over into the digital landscape, meaning businesses have had to adapt their approach to PR to remain relevant and visible to their audience and build their brand authority. Moreover, even the previous SEO strategies used to build authority online such as link-building are no longer […]

In today’s world, where we spend most of our time online rather than reading magazines and newspapers, the traditional PR (Public Relations) methods that rely on physical media are no longer as effective. Instead, we have seen the emergence of a new tactic—Digital Public Relations, or Digital PR for short. Digital PR aims to reach […]