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Category: Thought Leadership

Matt: Welcome to the very first episode of Growth Unleash, the podcast for pet brands that want to grow smarter—without relying on paid ads. I’m Matt, the founder of Bubblegum Search. Louis: And I’m Louis, an SEO Manager here at Bubblegum. And today, we want to talk about the number one reason your product or […]

You’ve probably heard of Digital PR. Maybe you’ve even dabbled in it, pitching campaigns to journalists, trying to land links in top-tier publications, or responding to media requests for a chance to be quoted. But there’s a new layer emerging in 2025: Digital Authority PR. And if you’re a founder building a brand or a […]

By Matt Cayless, Founder of Bubblegum Search Google’s search results have changed dramatically over the past year, with AI Overviews, Google Shopping Ads, and rich SERP features taking up more space than ever before. New data from AccuRanker’s latest white paper reveals how much this has impacted ecommerce brands, particularly those relying on organic search. […]