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You’ve built a landing page on your website to drive conversions and increase sales for your business. However, when you check your page analytics, things are quieter than a ninja wearing slippers. What do you do? If this is the case, you could benefit from conversion rate optimisation, also known as the CRO process. CRO […]
When you run a business, you need to think about the long game. It’s great when customers buy your products and services straight away, but some people will need a little more convincing. In this scenario, a lead page is a fantastic way to capture prospective customers’ interest and nurture them until they’re ready to […]
Batman vs Superman. Rocky vs Apollo Creed. Barcelona vs Real Madrid. Some battles are truly epic. However, when you’re a digital marketing nerd like us, you tend to look at slightly different skirmishes! Today, we’re investigating landing pages vs homepages. These pages are essential additions to any good website. However, which should you be using […]
Lead generation when you’re a small business…it’s hard. You not only have to get customer enquiries, but you have to make sure they’re the right ones, all on a teeny-tiny budget. It’s enough to make your head spin! The good news is that there are lots of ways to generate leads for your local business, […]
If your website conversion rate isn’t entirely where you’d like it to be, the good news is that you can fix it with a couple of small tweaks! Conversion rate optimisation (or CRO) is the science of adjusting certain elements of your website to increase the number of users that convert. By “convert”, we mean […]
Before websites and internet-ready mobile phones, we all tried to win sales in an entirely different way. Salespeople would pick up the phone and cold-call people or drop into businesses with the latest catalogue. They’d even send messages using fax machines! Lead generation means we no longer have to chase customers to get sales. Rather […]
Let’s face it, lead generation can be challenging when you run a small business. You not only have to create lead generation campaigns that convert, but you need to ensure your campaign is focused on the right target audience. It’s no surprise that over 60% of digital marketers say lead generation is the hardest part […]
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