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Category: Digital Marketing

You’re on a mission to amplify your brand, showcase your products and services, and tell the whole world about what you do. The problem?  Your marketing budget is more in the red than a swarm of Manchester United supporters. We totally get it; it sucks when you have a lot of marketing to do and […]

When you run a business, a social media presence is no longer something that is just nice to have. It’s a must. Whether you’re posting innovative thought leader posts on LinkedIn or doing goofy dances on TikTok, a well-curated social media presence can get people talking about your brand. In 2018, 60% of businesses in […]

Before websites and internet-ready mobile phones, we all tried to win sales in an entirely different way. Salespeople would pick up the phone and cold-call people or drop into businesses with the latest catalogue.  They’d even send messages using fax machines! Lead generation means we no longer have to chase customers to get sales. Rather […]

We all want to improve the number of leads we generate, especially when they’re organic. That’s something we can all agree on from the outset. With billions of searches happening every single day, there are people out there looking for what you provide. Most of which have the potential to turn into leads for your […]

As the world becomes more online based, the majority of marketing is moving into the digital realm. But: is the return on investment actually worth it? Yes. Sorry. We totally could have hung that out a little longer, but the reality is that no matter which way you look at it, digital marketing has reshaped […]

It’s understandable for certain niche B2B businesses to presume they will find difficulty in marketing their products or services using digital marketing campaigns. Maybe because they can’t envision their customers engaging with them on social media or blog. But this presumption is far from the truth: B2B businesses that experience the full benefit of their […]

Over 60 years.   That’s how long direct forms of traditional advertising have been around. Incredible, right?   Considering the change that we’ve witnessed in the last 25 years, the pace that marketing is evolving is remarkable. With more options than ever when it comes to marketing, what path should businesses go down? Do the […]