9 Tips to Boost Your Small Business Ads on Facebook

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If you’re delving into the world of paid social ads, Facebook is a great place to start. There are a wide range of ads to choose from, you can target prospective customers with laser precision and best of all… pretty much everyone has a Facebook account! As PPC and paid social specialists, we know everything […]

12 Key Benefits of Using Facebook Ads for Your Business (Are They Worth It?)

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If you’re considering paid ads for your business, Facebook Ads is a great place to start. There are many benefits of running Facebook ads if you’re a small business. Let’s take a look at some of them. Want to jump right in with Facebook advertising for your business? Check out our guide to creating and […]

A Guide to Facebook Ads: How to Create, Set Up and Run

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Everyone is on Facebook these days, from your best mate to the sweet little old lady across the road. In fact, we estimate that nearly 60 million residents in the UK have a Facebook account – that’s nine out of ten people! This means if you’re looking for a paid social platform to promote your […]

Organic vs Paid Social Media Marketing: Pros & Cons Compared

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When you run a business, a social media presence is no longer something that is just nice to have. It’s a must. Whether you’re posting innovative thought leader posts on LinkedIn or doing goofy dances on TikTok, a well-curated social media presence can get people talking about your brand. In 2018, 60% of businesses in […]

What is Lead Generation in Digital Marketing? Strategies, Tools, and Tactics

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Before websites and internet-ready mobile phones, we all tried to win sales in an entirely different way. Salespeople would pick up the phone and cold-call people or drop into businesses with the latest catalogue.  They’d even send messages using fax machines! Lead generation means we no longer have to chase customers to get sales. Rather […]

Organic Lead Generation: Powerful Tactics To Generate More Enquiries!

We all want to improve the number of leads we generate, especially when they’re organic. That’s something we can all agree on from the outset. With billions of searches happening every single day, there are people out there looking for what you provide. Most of which have the potential to turn into leads for your […]

Types of Digital Marketing: Which Will Provide the Best ROI?

As the world becomes more online based, the majority of marketing is moving into the digital realm. But: is the return on investment actually worth it? Yes. Sorry. We totally could have hung that out a little longer, but the reality is that no matter which way you look at it, digital marketing has reshaped […]

Key Benefits Of Digital Marketing For B2B Businesses

It’s understandable for certain niche B2B businesses to presume they will find difficulty in marketing their products or services using digital marketing campaigns. Maybe because they can’t envision their customers engaging with them on social media or blog. But this presumption is far from the truth: B2B businesses that experience the full benefit of their […]

9 Advantages of Digital Marketing Vs Traditional Marketing

Over 60 years. That’s how long direct forms of advertising have been around. Incredible, right? Considering the change that we’ve witnessed in the last 20 years, the pace that marketing is evolving is remarkable. With more options than ever when it comes to marketing, what path should businesses go down? Do the advantages of digital […]