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Before websites and internet-ready mobile phones, we all tried to win sales in an entirely different way. Salespeople would pick up the phone and cold-call people or drop into businesses with the latest catalogue. They’d even send messages using fax machines! Lead generation means we no longer have to chase customers to get sales. Rather […]
Let’s face it, lead generation can be challenging when you run a small business. You not only have to create lead generation campaigns that convert, but you need to ensure your campaign is focused on the right target audience. It’s no surprise that over 60% of digital marketers say lead generation is the hardest part […]
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