eCommerce SEO Agency That Grows Sales, Not Vanity Metrics
Grow organic sales, not just traffic.
We run eCommerce SEO that ranks the pages that actually make you money, product pages, category pages, and the technical work that stops your site leaking revenue.
We’re a London based eCommerce SEO agency, working eCom online stores to win more page one visibility, pull in higher intent searches, and turn that demand into orders.
Trusted by ecommerce brands
What clients say
“Bubblegum helped us boost our organic sales, not just keyword rankings. The work has had a real impact on revenue and they have been solid to deal with throughout.”
“Great service, easy to deal with and deliver results instantly. Out of all the agencies we have dealt with, these guys are the best so far. Highly recommended!”
“Bubblegum combines a genuine love of mastering all the latest SEO skills with an obvious desire to achieve, and then maintain, top rankings in all our keywords. They are an indispensable part of our team.”
Not usually. Most brands need the fundamentals done properly, plus a deliberate shift toward earning authority signals beyond their own website.
Ecommerce SEO that Drives Sales: Scaling Stores to 8 & 9 Figures
Bubblegum Search helps ecommerce brands grow with SEO that is focused on sales. Our ecommerce SEO packages are tailored to your platform and catalogue, combining technical SEO with collection and product optimisation.
We focus on the work that moves revenue. That means fixing technical issues that block growth, improving category structure and upgrading product pages so they match real search intent.For example, we fix duplicate category pages, clean up filter URLs that create thousands of near-identical pages and add the product schema that helps Google understand your products.
Every campaign is tied to what you sell and where you make margin. We focus on what drives revenue, not surface level metrics. The goal is simple: more qualified traffic and more sales from organic search.
If you want a partner that treats ecommerce SEO like a growth channel, not a report, get in touch.
Biofires retailer: clicks grew from under 1k to over 3k in 12 months
Challenge: Product and category pages did not match how people searched for the range.
What we did: We mapped keywords to key collections, improved product & category pages, fixed technical blockers.
UK luxury sock retailer: grew to more than 6,000 visits in 12 months
Challenge: Low organic visibility and weak performance across key collections.
What we did: We fixed technical issues, improved collection pages, strengthened internal links, built supporting content.
Waterproof bags & gear manufacturer: 40% growth in yearly organic revenue
Challenge: Indexation issues and duplicate content from multiple international sites.
What we did: We built a stable technical foundation, improved navigation, fixed redirects and increased keyword relevancy.
Our eCommerce agency In London grew sales at …
Huge increase in global organic traffic, brand awareness, leads & sales!
After only 4 months, overboard has had a huge increase in organic SEO visibility, brand awareness & sales!
Huge increase in local organic traffic, brand awareness and leads!
Major growth in organic traffic, rankings & revenue!
Huge increases in organic rankings, momentous growth in organic traffic, & eCommerce store sales!
Huge increase in yearly organic traffic for education marketing agency
Increase in number of keywords
+68%
Increase in SEO visibility
+700%
Increase in number of keywords
+320%
Increase in organic traffic
+97%
Increase in organic traffic
+97%
Increase in organic traffic
+130%
Increase in monthly organic sessions
+80%
Increase in the number of keywords
+600%
Increase in monthly organic traffic
+250%
Increase in keyword impressions
+70%
Increase in organic clicks
+70%
Increase in organic clicks
+90%
Increase in monthly organic leads
+22%
Increase in monthly sales
+330%
Increase in monthly organic enquiries
+283%
Increase in organic revenue
+56%
Increase in organic revenue
+80%
Increase in keyword impressions
Our Ecommerce SEO Specialists Can Rank Your Store Higher
We are an eCommerce SEO agency focused on helping online stores grow in a fast-changing search landscape.
We work with businesses that sell products online and want stronger growth from organic search.
The ecommerce SEO problems we fix
Ecommerce sites are built on templates and they can generate thousands of pages. When something breaks, it repeats fast. These are the areas we fix first.
Large catalogues and templates
We improve product and category templates so key SEO elements are consistent and scalable.
Filters that create too many URLs
We control how filter and sort pages are crawled and indexed so search engines focus on the pages that matter.
Out of stock and discontinued products
We put rules in place to keep value in your URLs and avoid dead ends for users and search engines.
Product schema and rich results
We add product schema and key fields like price, availability, and reviews to support stronger visibility in search results.
Category structure and internal linking
We tighten site structure and internal links so important collections are easier to discover and are properly supported.
Shopping visibility beyond standard results
We align your product data and site structure to improve how your products show across shopping features, not just the blue links.
We specialise in a number of powerful eCommerce platforms:
- Magento: We optimise your Magento store to earn better search rankings, more web traffic, and increase conversions
- Shopify: We optimise product and category pages, improve site structure, and fix technical issues that hold performance back
- WordPress / WooCommerce: We strengthen the technical setup and on-page foundations for your store to compete properly in search.
Store size and catalogue scale
We work with ecommerce brands at different stages, from growing stores to large catalogues with thousands of products. If your site has lots of categories, filters and product variations, we plan SEO so that it scales properly as your catalogue grows.
Common scenarios we support
- New store builds and SEO foundations
- Store migrations and platform changes
- Large catalogues and complex category structures
- International or multi-location ecommerce setups
Our Ecommerce SEO Framework
Ecommerce SEO works best when it is run as a system. This is the framework we follow to keep delivery clear and progress consistent.
Goals and baseline
We confirm what you sell, where you make margin and which categories matter most. Then we benchmark your current organic performance.
Technical foundations
We fix the technical issues that limit growth, like crawl and index problems, page speed issues and internal linking gaps.
Category and collection strategy
We build a clear category structure so search engines and customers can find your key collections fast.
Product page optimisation
We improve product pages so they match real search intent and support both discovery and conversion.
Content assets that support demand
We create and upgrade supporting content that helps people choose, compare and buy. This also strengthens your key collections.
Authority and trust signals
We earn relevant links and mentions through Digital PR and partnerships that make sense for your niche.
Measurement and reporting
We track rankings, clicks, sales focused landing pages and the pages that drive revenue. You get clear reporting, in a Looker Studio dashboard and next actions.
Iteration and growth plan
Each month we review what moved, what did not and what to change next. The work compounds when the plan stays focused.
Meet your ecommerce SEO lead
Matt Cayless (Founder) leads ecommerce strategy at Bubblegum. His focus is simple: help stores win more high intent searches, strengthen category visibility, and build a site structure that supports growth as the catalogue expands.
- Technical SEO plus category and product planning
- Commercial reporting you can act on
- Practical delivery and straight answers
AI SEO Services: What You Get
Month 1: Foundations and baseline
Full ecommerce SEO audit (technical, on-page, structure)
Reporting setup and success metrics agreed
Keyword and category mapping (what to target first)
Crawl and index fixes for key templates and sections
Product and category page priorities agreed (quick wins and bigger fixes)
Initial internal linking plan for collections and best sellers
Month 2: Build phase 1, priority pages
Category page programme starts for top collections (structure, content, inlinks)
Product page programme starts for priority products (copy, schema, conversion)
Metadata improvements for priority templates and pages
Template improvements scoped with clear rollout plan
Content plan for supporting assets agreed
Month 3: Build phase 2, scale and authority
Category page programme expands to more key collections
Product page improvements rolls out across priority products
Template improvements rolls out where possible
Internal linking improvements implemented site-wide for key sections
One supporting asset created or upgraded (guide, comparison, collection content)
Authority activity starts where relevant (PR, links, mentions)
Ongoing: Grow traffic, sales and coverage
Monthly roadmap of fixes, page work and content
Continued category and product improvements
Technical monitoring so issues do not creep back
Internal linking improvements as the site grows
Monthly reporting with actions for the next cycle
Our eCommerce SEO Services for Ambitious Brands
Growing your organic traffic doesn’t happen overnight. As an eCommerce business, you need to do the right things consistently to earn real success. That’s where we come in.
Bubblegum Search offers a complete range of ecommerce SEO services designed to help your store attract more customers and grow online revenue.
eCommerce SEO Strategy
Customise your online store’s visibility with a bespoke eCommerce SEO strategy, ensuring high SERP rankings and driving targeted traffic for increased conversions.
eCommerce Technical SEO Audit
Uncover and rectify technical barriers on your website with a comprehensive audit, optimising site architecture for both users and search engines.
Product Page SEO Optimisation
Increase product visibility with optimised pages that include strategic keywords, compelling content, and product schema markup, enriching product information for search engines and enhancing user experience.
Category Page SEO Optimisation
Boost your category pages’ searchability through primary keyword optimisation, structured data for review rich snippets, and user-friendly navigation, making your offerings more appealing and accessible.
Metadata Creation & Optimisation
Craft and optimise meta titles and descriptions to boost click-through rates from search engine results, capturing attention and driving traffic effectively.
eCommerce Keyword Research
Identify and target high-value keywords tailored to your eCommerce niche, ensuring your products rank prominently in search results and reach your ideal customers.
Ecommerce Site Structure and Internal Linking
Improve navigation, collections and internal links so key categories get found faster and supported properly.
Ecommerce Content Strategy and Asset Creation
Product Schema and Rich Results
Implement schema for products, reviews, price and availability to improve how listings appear in search.
Migration SEO Support
Link Building and Digital PR for Ecommerce Brands
Ecommerce SEO Reporting and Roadmap
The Benefits of Working with an eCom SEO Agency
Our full range of eCommerce SEO services will help your business stand out in competitive markets. With a tailored, results-focused approach, we use our expertise to:
Increase your web traffic
Improve your organic search visibility and rankings
Build stronger brand awareness
Enrich your content and communications
Navigate technical issues and preserve your long-term SEO success
As a specialist eCommerce SEO agency in London with a proven track record, we help online stores grow faster and achieve measurable success through search by staying ahead of updates in AI search and geo-targeted optimisation.
You know what they say: the proof is in the pudding. Check out our recent Google Reviews to see what our clients have to say about our SEO services for eCommerce.
Unlock the Secrets to Small Business SEO Success!
Make Your eCommerce Store The Number One Place To Shop
Whether your store is B2B or B2C, it’s essential to ensure your products are easy to find and your site is SEO optimised for the customer journey.
Our eCommerce SEO specialists work closely with you to plan and deliver a custom SEO strategy for eCommerce that drives visibility, increases conversions and helps customers complete their purchase journey.
Based in London, we support eCommerce brands across the UK looking to make their store the number one place to shop online and appear in new AI-powered and local search results.
FAQ search
FAQs: eCommerce SEO
How much does monthly ecommerce SEO cost?
How do you choose an ecommerce SEO agency?
Can you help with international ecommerce SEO?
Can you support ecommerce SEO during a redesign or migration?
What results should we expect from ecommerce SEO services?
We aim to drive an uplift in organic sales within 120 days, although for some stores it can take up to 6 months. If you choose our done-for-you service, it also comes with our Performance Partnership Guarantee.
Do you also provide AI SEO (GEO) services for ecommerce brands?
We can provide AI SEO, also known as GEO, as an add-on to ecommerce SEO or as a standalone service. It helps improve visibility in AI answers such as AI Overviews, ChatGPT, Gemini and similar tools. If you want the full breakdown, see our AI SEO agency page.
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