CASE STUDY

Shire Doors

Increasing the visibility of multiple-location aluminium windows & doors supplier in Yorkshire.

700%

Increase in number of keywords

600%

Increase in monthly organic traffic

330%

Increase in monthly organic enquiries

About

Shire Doors is an established aluminium windows & doors supplier, having multiple locations and showrooms throughout Yorkshire. Priding themselves on 5-star customer service & support while installing bespoke products made to the highest standard.

Goal

Martin Greenwood, Director of Shire Doors, wanted a website that was set up to attract the right type of local customers and that brought in a regular and increasing supply of leads. Lowing his cost per acquisition from expensive and competitive Paid Advertising.

SHIRE DOORS

The Challenge

Martin was aware of the power of SEO & Content Marketing having previously had some success with a historic site. However, in combination of having no inhouse digital marketing team and having to run the business and no time to spare, he quickly needed to find trusted experts who could really understand the current state of play and then create and implement a winning strategy.

  • Taking a brand-new site and building SEO visibility up from scratch
  • Technical problems hindering crawling and indexation
  • Poor & missing navigation elements, creating a poor user experience
  • Content not optimised for sales or search engines
  • Missing Calls to Actions (CTA)

The Solution

A strategically integrated SEO & Content Marketing campaign

SEO

Content Marketing

The Result

Huge increase in local organic traffic, brand awareness and leads!

Starting any SEO campaign from scratch is always challenging and takes a lot of time to make all the required implementations and then build the needed level of authority and trust to rank and compete amongst the competition and then exceed.

However, after only 6 months the team was very happy to report that all the work was beginning to be rewarded with a steady increase in organic traffic and leads.

This continued to see improvements month on month and the sitevcontinues to receive an average increase of 300% in monthly organic traffic and a whopping 475% increase in monthly leads, equalling one gigantic ROI.

Martin Greenwood

MANAGING DIRECTOR

I ‘kissed many frogs’ finding Bubblegum. I am happy with the service, expertise, value for money and the ROI. What’s more I trust them – this quality is hard to find in my experience in this industry.

600%

Increase in monthly Organic Traffic for aluminium windows & doors supplier.