Case Study
Increase in monthly organic traffic for leaders in collaboration display technology
+ 120 130 90 %
Increase in number of keywords monthly organic sessions monthly organic leads
Project briefing
About the client
Avocor is a global brand and leader in the manufacturing and distribution of interactive display technology, having multiple locations around the world.
Priding themselves on being the leaders in cutting edge collaboration solutions & distributing innovative products made to the highest standard.
The challenge
Project goal
Low quality content without intent or targeting
Technical problems hindering crawling and indexation
Missing navigation elements, creating a poor user experience
Content not optimised for sales or search engines
Content missing keyword relevancy
Site lacking authoritative and trusted links
Missing Calls to Actions (CTA)
The Solution
Complex on & off-site Search Engine Optimisation
Bubblegum started by building a strong and stable technical foundation, fixing all issues so search engines can crawl and index the website effectively.
Increase keyword relevancy of pages by including primary converting & also longtail keywords.
Fix mobile usability issues hindering navigation and conversions.
Improve navigation to include pages and content relevant for the audience
Included CTA’s across the site to increase leads
Comprehensive Content Marketing
Research and create a comprehensive ‘Content Marketing Strategy’
Create relevant in-depth articles that are conversion focused
Content & linkable asset creation
Digital PR & outreach to high quality publications
The optimisation results
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Huge increase in global organic traffic, brand awareness, leads & sales!
Summary
Bubblegum partnered with Avocor in December of 2017. However, after only 4 months, following multiple recommendations from both technical and content audits, the team was very happy to report that all the work was beginning to be rewarded with a steady increase in organic traffic and leads. At this time, the Bubblegum team also created a Content Marketing Strategy & used the power of Digital PR to outreach to relevant publications. This resulted in Avocor earning a high number of quality and authoritative links and social shares!
3 months following this, organic traffic skyrocket along with lead conversions & sales!
The site continues to receive an average increase of 130% in monthly organic traffic, year on year, and a massive 80% increase in monthly leads, equalling one impressive ROI.
