SEO, Digital PR & AI search · Built around your business

Organic search agency. More leads.
More sales.

Grow qualified organic traffic. Turn more of it into customers. Build less dependence on paid ads.

Bubblegum Search combines SEO, Digital PR and AI search intelligence to help buyers find you, trust you and take the next step.

Book a call ↗ See the work ↓

Bubblegum Search’s colourful chameleon wearing sunglasses and blowing bubblegum — A bigger role for organic. A clearer route to growth.

Qualified traffic ✳ Enquiries & sales ✳ Long-term acquisition efficiency

Selected work · Real brands, real delivery

The work.
The results.

Explore the starting problem, the work and the measured results. Each case tells a different part of the story.

Imaginfires bioethanol fireplace in a furnished room

Ecommerce SEO · Imaginfires

Search visibility that translated into sales

More customers.
More fireside moments.

+56%organic ecommerce revenue

+97%organic traffic

Technical fixes, restructured product and category pages, useful content and outreach helped connect more shoppers with the right products.

Results from the published campaign, which began in 2017.

Explore the Imaginfires results ↗

Japanese knotweed photograph from Bubblegum’s Japanese Knotweed Specialists case study

Digital PR · Japanese Knotweed Specialists

17media placements from one campaign

A seasonal story.
A national conversation.

Turning knotweed expertise into timely advice that gave journalists a reason to cover the brand.

Explore the campaign ↗

A team using an Avocor interactive display during a meeting

B2B SEO + content · Avocor

+130%monthly organic traffic, year on year

Helping the right buyers
discover Avocor.

Technical SEO, relevant content, clearer navigation and calls to action supported growth for the global display technology brand.

Published campaign began in December 2017. The client also reports increased leads and conversions.

Read Avocor’s story ↗

Different briefs. Different measures of success. Results shown relate to these projects. More client work ↗

Your SEO and Digital PR agency

Get the right people
to your website.
Give them a reason
to choose you.

Strong pages capture demand. Credible third-party coverage builds recognition and trust. We connect the work around the products, services and customers that matter to your business.

YOUR CUSTOMER’S NEXT MOVE

Find youRelevant search visibility

Trust youCredible reasons to choose

Choose youA clear route to enquiry

SEO

Technical fixes, useful content and stronger commercial pages. Help the right people find you and take the next step.

↗ 02

Digital PR

Original stories, expert commentary and editorial outreach. Earn relevant coverage, links and reasons to trust your brand.

↗ 03

AI search visibility

Find the third-party sources appearing in AI answers. Build relevant brand mentions through managed outreach and measure visibility over time.

↗

Choose the support your brief needs. Website SEO and content, Digital PR campaigns and managed AI brand mentions have distinct scopes and pricing.

Three checks. Clearer priorities.

What’s standing between
you and the next customer?

First discovery. Then trust. Then enquiry. We work through these checks to find where your budget can make the biggest difference.

Check discovery
Can the right
buyers find you?
We check commercial searches, your existing pages and technical barriers to find where you’re missing relevant demand.
Fix the route to discoveryImprove an existing page or fill a genuine content gap.
Check trust
Why should they
choose you?
We review comparisons, publications and AI answer sources to see where competitors appear and your brand has a credible reason to feature.
Build reasons to choose youTarget relevant coverage and mentions that matter to real buyers.
Check conversion
Does the page help
them enquire?
We examine the visitor’s intent, your offer and the route to enquiry. More traffic won’t fix a page that misses the buyer’s needs.
Remove the barriers to enquiryClarify the offer, strengthen the proof and make the next step easy.

The checks have an order. The work follows the evidence. We prioritise the gaps by likely commercial impact, confidence in the evidence and effort required.

Our intelligence. Our outreach. Evidence you can inspect.

From a buying question
to a real brand mention.

SourceSignal.ai, built by Bubblegum, connects tracked questions with competitors and source pages. Our team checks the opportunity, makes the editorial case and manages outreach.

Investigate repeated patternsWe compare answers across agreed topics and platforms, then inspect the source pages behind them.

Apply editorial judgementTopic fit, audience and a legitimate reason for inclusion determine whether we pursue the opportunity.

Verify delivery. Evaluate movement.Live mention URLs document the work. Topic-level visibility shows what changed, including where no clear uplift appears.

How our managed AI service works ↗

Ahrefs chart showing Bubblegum Search mentions and citations rising from zero in spring to higher levels by September 2026

Where is your next opportunity?

Let’s start with your customers, your priorities and what’s holding you back.

Talk to our team ↗

A clear process. An ongoing cycle.

From your goals
to the next growth opportunity.

Agree what matters, put the plan to work and use the results to decide what happens next.

At the start
Define what success looks like.
Agree the enquiries, sales or revenue that matter. Record the starting point and check how we’ll measure progress.
Then, put the plan into action
Deliver the priority work.
Carry out the agreed SEO, content or outreach activity. Keep a clear record of what changed and what went live.
At each review
See what moved, and what it means.
Review relevant traffic and visibility alongside enquiries, sales and available revenue data. Explain what improved, what didn’t and what else may have affected the results.
For the next cycle
Choose the next best move.
Build on what’s working, investigate the gaps and focus the next round of work where it can make the biggest commercial difference.

Deliver → review → refine. Keep the work moving.

Keep acquisition cost in view.

Compare organic investment with the qualified leads or customers it brings over time. The aim: stronger returns and less dependence on paid ads.

Start with the support you need.

SEO support ↗Digital PR packages ↗AI visibility packages ↗

These are distinct services with their own scope and pricing. We can help you choose the relevant starting point.

What clients value

“Since working with Bubblegum we have seen our SEO rankings significantly improve leading to a marked increase in our leads and conversions.”

Natalie Harris-Briggs, Avocor testimonial

Natalie Harris-BriggsAvocor · VP of Marketing at the time of the case study

Read Avocor’s feedback ↗

Bubblegum Search founder Matt Cayless speaking about search at BrightonSEO — Matt Cayless, founder of Bubblegum Search, speaking at BrightonSEO.

Specialists behind the strategy

Clear priorities.
People who
get it done.

You need more than recommendations. Our team handles the research, optimisation and outreach within your agreed scope, with clear reporting on what’s been delivered.

Founder-led strategy brings our SEO, Digital PR and AI search work together around your commercial priorities.

SEO & content Digital PR & outreach AI search intelligence

Meet Bubblegum Search ↗

For brands

An extension of your team.

Specialist support for marketing teams that need stronger search performance, more authority or a clearer route into AI search.

For agencies & consultants

Expertise behind your delivery.

White-label AI search intelligence and brand mention outreach for your clients, without building the delivery capability from scratch.

Explore agency support ↗

Before we talk

A few good
questions.

What does an organic search agency do?

We help people discover and evaluate your business through unpaid search. At Bubblegum that includes website SEO, Digital PR and AI search visibility, with a scope built around the channels and work your business needs.

Do we need SEO, Digital PR and AI search together?

Not necessarily. We start with the problem. You may need stronger service pages, a campaign to earn coverage or focused brand mention outreach. We recommend the relevant work rather than automatically bundling every service.

Can organic search reduce our reliance on paid ads?

That is a sensible long-term objective. Stronger organic demand can give you another route to customers, but SEO requires investment and results take time. We would assess paid and organic performance together before recommending any reduction in ad spend.

How much should we invest, and how soon will it work?

The right budget and timescale depend on the starting point, competition and work required. We explain the scope and measures of progress before work begins. SEO, Digital PR and managed AI visibility have separate pricing. Neither a ranking position nor a commercial return can be guaranteed.

What happens on the first call?

We discuss your business, audience and current challenges, then identify which support is relevant and the next practical step. You do not need to arrive knowing which service to choose.

Let’s talk about your next stage of growth

More business
from organic search.

Bring your goals, your challenges and your questions. We’ll discuss where organic search could make the biggest difference.

Book a call with our team ↗

Organic search agency. More leads.
More sales.