About me
Hey there, I’m Matt Cayless, founder of Bubblegum Search – an authority-led SEO & Digital PR agency that helps ambitious D2C challenger brands in the pet, wellness, and lifestyle space grow to seven and eight figures.
I hold a Digital Marketing Diploma from the Oxford College of Marketing, accredited by the Chartered Institute of Marketing (CIM). This foundation built the strategic and analytical mindset I still apply to every campaign today.
Before launching Bubblegum Search, I worked at two of the most respected digital agencies in the world — Jellyfish and iCrossing. Working with large and competitive brands early in my career helped me develop strong technical SEO fundamentals, a deep understanding of content strategy, and a clear perspective on what actually drives long-term organic growth.
Expertise
At Bubblegum Search, we help D2C challenger brands grow using our Integrated SEO & PR System — a data-driven approach that blends technical SEO, content strategy, and digital PR into one unified engine for organic growth.
No disconnected tactics. No random tasks.
Just one joined-up system designed to increase authority, visibility, and long-term revenue.
Here are two recent examples of our work:
Pet-Care Digital PR Campaign – Seasonal Health Insight → National Coverage
We identified a fast-rising seasonal trend around “paw licking” among UK pet owners and turned it into a high-impact PR campaign. By combining expert commentary, SEO-informed content, and smart timing, the campaign earned national press attention, strong organic backlinks, and a wave of brand visibility during a key seasonal moment.
(See the campaign breakdown → YouTube Case Study)
Travel & Lifestyle Digital PR Campaign – Data-Led Story → Tier-One Media Wins
For a travel client, we built a data-driven story with mass public interest and used it to secure major tier-one media coverage, including placements in outlets like USA Today, Travel + Leisure, and other high-authority publications. The campaign delivered powerful links, authority growth, and lasting improvements in organic visibility.
Personalised, Professional, and Proactive
No generic playbooks. No copy-and-paste SEO checklists.
Every brand we work with gets a clear, custom growth strategy rooted in category analysis, competitor intelligence, and commercial goals.
We focus on: personalised strategies, professional delivery, and proactive communication.
Most of our long-term partnerships come from clients who want a trusted extension of their team — someone who cares about results, understands their market, and brings clarity rather than confusion.
Featured Publications
I’ve shared my insights and expertise, on a variety of topics in leading publications, including:
Likes
When I’m not working on organic & AI search marketing strategies for our clients, you can find me enjoying my free time with my family, going for a walk or run, playing golf, or watching a great horror film. I’m also a big fan of rock music and enjoy discovering new artists and genres.
Dislikes
Well, I’m not a fan of tomatoes or mushrooms and I really dislike any thing that wastes time, such as getting stuck in traffic jams, on the way to the airport, that’s the worst, but first world problems for sure.
Mission and Values
At Bubblegum Search, our mission is simple: to help challenger brands that improve everyday well-being for pets, people, and the planet grow through brand authority and long-term organic visibility.
We believe the brands who genuinely make life better deserve to be discovered, trusted, and chosen — and our integrated SEO & PR system is built to support exactly that.
Our values reflect how we work and what clients can expect from us:
Transparency — clear strategy, clear reporting, no hidden fluff
Trust — honest conversations and realistic expectations
Collaboration — working as an extension of your team, not a vendor
Measurable results — growth you can see, understand, and attribute
We want every client to feel supported, informed, and confident in the strategy driving their brand forward, not overwhelmed by jargon or left guessing what’s happening behind the scenes.
Client Testimonials
But don’t just take our word for it – here’s what some of our clients have to say:
So if you’re looking for a digital marketing partner who delivers personalised, professional, and proactive services, look no further than Bubblegum Search. Let’s chat about your business goals and how we can help you achieve them.