Case Study

Increase in monthly organic traffic for global leaders in waterproof bags and case

+ 68 80 22 %

Increase in SEO visibility number of keywords monthly sales

Project briefing

About the client

Overboard are global leaders in waterproof bags and cases, with customers and distributors in over 70 countries. Priding themselves on their growing band of highly satisfied customers, with attention and focus on innovation, providing new ranges of waterproof equipment.

The challenge

Joel, like many Marketing Directors, was having to help run many other aspects of the business and had no time to spare, so he quickly needed a trusted SEO Agency who could really understand the current state of play and then create and implement a strategy that not only recovered loss traffic and sales, but then exceeded the competition.

Project goal

Joel Meadows, Marketing Director, contacted Bubblegum Search following some technical errors and loss of organic traffic and visibility. It was during this time that Bubblegum audited the site and identified the issues and several other factors suppressing the potential SEO visibility.

Joel had a good level of SEO knowledge but knew mistakes had been made over the years and now wanted to partner with experts in both SEO & Content Marketing to ensure the site was following best practices and any loss of SEO visibility was recovered, Increasing brand awareness, sales and revenue.

Thin content without keyword relevancy

Technical problems hindering crawling and indexation

Historic migration issues causing a decrease in authority

Missing navigation elements, creating a poor user experience

Duplicate content from multiple international sites

Missing blog & FAQ pages for long tail keywords

High percentage of unnatural links in backlink profile

The Solution

A strategically integrated SEO & Content Marketing campaign


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Complex on & off-site Search Engine Optimisation

Bubblegum started by building a strong and stable technical foundation, fixing all issues so search engines can crawl and index the website effectively.

Increase keyword relevancy of pages by including primary converting & also longtail keywords.

Improve navigation to include pages and content relevant for the audience

Fix mobile usability issues hindering navigation and conversions.

Fix all redirect and issues relating to past site migrations

Manually classifying all unnatural links and submitting a disallow file

Comprehensive Content Marketing

Research and create a comprehensive ‘Content Marketing Strategy’

Create relevant in-depth articles that are conversion focused

Content & linkable asset creation

Digital PR & outreach to high quality publications

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The optimisation results

After only 4 months, overboard has had a huge increase in organic SEO visibility, brand awareness & sales!

SEO visibility climbs


Bubblegum partnered with Overboard in April of 2018. However, after only 4 months, following multiple recommendations from both technical, content and backlink audits, the team was very happy to report that all the work was beginning to be rewarded with a steady increase in SEO visibility.

The team at Bubblegum combine a genuine love of mastering all the latest SEO skills with an obvious desire to achieve, and then maintain, top rankings in all our keywords. Bubblegum is an indispensable part of our team.
Joel Meadows

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