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Watch on YouTube and use the comments for any questions – I reply to every one! Should you hire a big SEO agency or a boutique specialist. Because based on how some brands choose, you would think the decision was between results or a very shiny pitch deck. Big agencies look impressive. Huge logo walls. […]
Watch on YouTube and use the comments for any questions – I reply to every one! Paid for SEO and still felt like you had no idea what was going on. You are not alone. A lot of agencies keep SEO vague on purpose. Vague is difficult to challenge. And that is exactly why so […]
Watch on YouTube and use the comments for any questions – I reply to every one! Choosing an SEO agency should not feel like gambling with your marketing budget. And yet somehow, it always does. Everyone promises growth. Everyone claims to be data driven. Everyone has a slick website. But the moment you ask for […]
Watch on YouTube and use the comments for any questions – I reply to every one! If your SEO is not working, here is the uncomfortable truth. You are probably not doing SEO. You are following a checklist. Fix a title. Add a meta tag. Tweak a paragraph. Hit publish. Feel productive. Meanwhile your rankings […]
Watch on YouTube and use the comments for any questions – I reply to every one! SEO retainers. Even saying the phrase out loud makes some business owners twitch. Almost everyone has a story. A monthly PDF. A few “updates”. And rankings that have not moved since the dinosaurs clocked out. And honestly, the scepticism […]
Most people know what bad SEO feels like. Slow updates. Vague explanations. Reports that look like they were generated in three seconds. But what does good SEO actually look like? Not the jargon. Not the buzzwords. The real, month-to-month work that actually grows rankings, authority and revenue. If you have ever wondered what your agency […]
Choosing an SEO agency is difficult. Realising a few months later that you are basically paying them to coast? That is a different level of frustration. Some agencies quietly slip your account into cruise mode and settle into that sweet, passive retainer life. Minimal effort. Maximum invoices. So let’s look at the signs your agency […]
Choosing an SEO or Digital PR agency should not feel like online dating. Yet somehow, it always does. Everyone looks great on their website.Everyone promises life-changing results.And a few of them turn into someone completely different the moment you sign the contract. So to save you time, budget and emotional damage, here are six red […]
Every Halloween, old SEO myths rise from the grave to haunt marketing teams all over again. In this transcript of our latest video, The SEO Graveyard: Myths That Should’ve Stayed Dead, Matt takes a spooky stroll through the myths that refuse to die – from the “backlinks don’t matter” fallacy to the belief that small […]
Matt: Welcome back to Growth Unleashed, the podcast for pet brands that want to grow smarter, without relying on paid ads. I’m Matt, the founder of Bubblegum Search. Louis: And I’m Louis, the SEO manager here at Bubblegum. Today we wanted to dive into what we think is one of the most underrated and underappreciated […]
Matt: Welcome back to Growth Unleashed, the podcast for pet brands that want to grow smarter without relying on paid ads. I’m Matt, the founder of Bubblegum Search. Louis: And I’m Louis, SEO Manager here at Bubblegum. And today we thought we’d jump into the topic of backlinks. Now we’re not talking about your typical […]
Introduction: The Search Shift Let me ask you this, when was the last time you clicked through to the tenth blue link on Google? Exactly. Search has changed. We’re seeing declining click-through rates, more zero-click results, and a wave of AI-generated answers that give users what they need before they even consider visiting your site. […]
By Matt Cayless, Founder of Bubblegum Search Google’s search results have changed dramatically over the past year, with AI Overviews, Google Shopping Ads, and rich SERP features taking up more space than ever before. New data from AccuRanker’s latest white paper reveals how much this has impacted ecommerce brands, particularly those relying on organic search. […]
When you run a business, there are lots of different penalties you might be liable for. Ever got a letter from the government telling you to pay your taxes or incur its mighty wrath? We feel you. There’s another penalty that you might not be aware of…. the dreaded Google penalty. If you’ve found your […]
You’re on a mission to amplify your brand, showcase your products and services, and tell the whole world about what you do. The problem? Your marketing budget is more in the red than a swarm of Manchester United supporters. We totally get it; it sucks when you have a lot of marketing to do and […]
You’ve been looking at your web stats and are impressed with how much web traffic and conversions you’ve been getting. But all of a sudden… your website visits have nosedived. What’s happened? If you’re not getting the levels of traffic you used to, it may be that Google has slapped you with a penalty. The […]
WordPress is the content management system of choice for a wide range of websites, including Disney, Sony, and PlayStation. Even the President of the United States uses it! (Okay… maybe not the President specifically, but the White House website runs on WordPress.) If you’re here, you’re probably wondering how to add SEO keywords to your […]
When you run a business, a social media presence is no longer something that is just nice to have. It’s a must. Whether you’re posting innovative thought leader posts on LinkedIn or doing goofy dances on TikTok, a well-curated social media presence can get people talking about your brand. In 2018, 60% of businesses in […]
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See which pet brands are leading and which are lagging in Organic & AI Search. This report uncovers the reasons behind the gap—and highlights where the growth opportunities lie.