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Matt: Welcome back to Growth Unleashed, the podcast for pet brands that want to grow smarter, without relying on paid ads. I’m Matt, the founder of Bubblegum Search. Louis: And I’m Louis, the SEO manager here at Bubblegum. Today we wanted to dive into what we think is one of the most underrated and underappreciated […]
Matt: Welcome back to Growth Unleashed, the podcast for pet brands that want to grow smarter without relying on paid ads. I’m Matt, the founder of Bubblegum Search. Louis: And I’m Louis, SEO Manager here at Bubblegum. And today we thought we’d jump into the topic of backlinks. Now we’re not talking about your typical […]
Introduction: The Search Shift Let me ask you this, when was the last time you clicked through to the tenth blue link on Google? Exactly. Search has changed. We’re seeing declining click-through rates, more zero-click results, and a wave of AI-generated answers that give users what they need before they even consider visiting your site. […]
By Matt Cayless, Founder of Bubblegum Search Google’s search results have changed dramatically over the past year, with AI Overviews, Google Shopping Ads, and rich SERP features taking up more space than ever before. New data from AccuRanker’s latest white paper reveals how much this has impacted ecommerce brands, particularly those relying on organic search. […]
When you run a business, there are lots of different penalties you might be liable for. Ever got a letter from the government telling you to pay your taxes or incur its mighty wrath? We feel you. There’s another penalty that you might not be aware of…. the dreaded Google penalty. If you’ve found your […]
You’re on a mission to amplify your brand, showcase your products and services, and tell the whole world about what you do. The problem? Your marketing budget is more in the red than a swarm of Manchester United supporters. We totally get it; it sucks when you have a lot of marketing to do and […]
You’ve been looking at your web stats and are impressed with how much web traffic and conversions you’ve been getting. But all of a sudden… your website visits have nosedived. What’s happened? If you’re not getting the levels of traffic you used to, it may be that Google has slapped you with a penalty. The […]
WordPress is the content management system of choice for a wide range of websites, including Disney, Sony, and PlayStation. Even the President of the United States uses it! (Okay… maybe not the President specifically, but the White House website runs on WordPress.) If you’re here, you’re probably wondering how to add SEO keywords to your […]
When you run a business, a social media presence is no longer something that is just nice to have. It’s a must. Whether you’re posting innovative thought leader posts on LinkedIn or doing goofy dances on TikTok, a well-curated social media presence can get people talking about your brand. In 2018, 60% of businesses in […]
Let’s face it, lead generation can be challenging when you run a small business. You not only have to create lead generation campaigns that convert, but you need to ensure your campaign is focused on the right target audience. It’s no surprise that over 60% of digital marketers say lead generation is the hardest part […]
We’re often asked how much money needs to be spent before an SEO campaign starts to see traction and results. It’s hard to give a specific answer, just as there are several factors you need to consider. If you’re asking this question or want to see how much of your marketing budget you need to […]
Many small business owners start to raise eyebrows when you say an SEO campaign can take on average between six to twelve months to see results. ‘Six months?! But I need to see the results now!’ When this happens, PPC management services can look like a tempting option. You spend your money, create a campaign, […]
We totally get it. When you’re running a small business, you want to make sure managing your marketing is as hassle-free as possible. Many digital marketing agencies provide a range of services under one roof. Whether you need a new website creation, cold outreach or a fully-fledged PR campaign, they claim to be able to […]
A lot of search engine agencies promise they can get your company website ranking #1 on Google. Sounds too good to be true? You’ve guessed it – it is. The truth is, no SEO company is in a position to make this statement. Even Google tells businesses to ‘beware of SEOs that claim to guarantee […]
There’s no right or wrong answer here. If you’re a large business with a substantial marketing budget and a sizable marketing team, it may be that having an SEO expert in-house works best for you. However, if you’re a smaller organisation that wants to focus on search engine optimisation, an agency can provide you with […]
There are a lot of different digital marketing channels out there, and it’s important to choose the one that’s best for you. While the right marketing channel can give your business a much-welcome boost, the wrong choice can lead to you squandering your marketing budget. Search engine optimisation (SEO) works well for the majority of […]
When you run a small business, you may not have the time or knowledge to look after your search engine optimisation yourself. If this is the case, outsourcing it can be a cost-effective solution. However, the sad truth is that many businesses have wasted money on SEO campaigns that just didn’t work. According to Backlinko, […]
Managing a marketing budget can be tricky when running a small business. It’s essential to focus your spending on the channels that will bring you the largest return on investment. People may have advised you to invest your money in search engine optimisation (SEO). Do small businesses invest in SEO? Interestingly, only half of small […]
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