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Choosing an SEO or Digital PR agency should not feel like online dating. Yet somehow, it always does. Everyone looks great on their website.Everyone promises life-changing results.And a few of them turn into someone completely different the moment you sign the contract. So to save you time, budget and emotional damage, here are six red […]
If you’ve spent any time in SEO land, you’ve probably seen the classic “link-building hacks” videos promising overnight rankings, instant traffic, and a stress-free life. Yeah… no. If link building were that easy, we’d all be retired on a beach by now. The truth? Modern link building is a chaotic mix of outreach, PR, creativity […]
Why Authority Beats Attention Every Time Every brand wants to lead their category. But here’s the catch – most don’t actually know how to earn that position. They chase quick wins: a viral post, a sudden spike in traffic, a burst of attention. And then it fades. Because visibility without authority doesn’t make you a […]
Why Is Digital PR Important? Every year, someone confidently announces that “SEO is dead.” And every year, SEO strolls back in – maybe with a new haircut, but still very much alive. But 2026 really has reshaped the landscape. With AI-generated answers now dominating search journeys, Google’s never-ending updates, and tools like ChatGPT giving users […]
What Is Digital PR? Spoiler: It’s not just link building with a fancy name Ever notice how some brands suddenly seem to be everywhere? One week, you’ve never heard of them. The next, they’re in Forbes, BBC, and somehow even your nan’s Facebook feed. You start wondering how they pulled it off. Did they bribe […]
Every Halloween, old marketing myths claw their way out of the grave – and this year, it’s Digital PR’s turn to rise from the crypt. In this transcript of our latest video, Tales from the Digital PR Crypt: Myths That Refuse to Die, Matt takes a spooky stroll through the myths that keep great brands […]
Matt: Welcome back to Growth Unleashed, the podcast for pet brands that want to grow smarter, without relying on paid ads. I’m Matt, the founder of Bubblegum Search. Louis: And I’m Louis, the SEO manager here at Bubblegum. Today we wanted to dive into what we think is one of the most underrated and underappreciated […]
Matt: Welcome back to Growth Unleashed, the podcast for pet brands that want to grow smarter without relying on paid ads. I’m Matt, the founder of Bubblegum Search. Louis: And I’m Louis, the SEO Manager here at Bubblegum. And off the back of last week, we wanted to dive into a topic we are very […]
Matt: Welcome back to Growth Unleashed, the podcast for pet brands that want to grow smarter without relying on paid ads. I’m Matt, the founder of Bubblegum Search. Louis: And I’m Louis, SEO Manager here at Bubblegum. And today we thought we’d jump into the topic of backlinks. Now we’re not talking about your typical […]
You’ve probably heard of Digital PR. Maybe you’ve even dabbled in it, pitching campaigns to journalists, trying to land links in top-tier publications, or responding to media requests for a chance to be quoted. But there’s a new layer emerging in 2025: Digital Authority PR. And if you’re a founder building a brand or a […]
Introduction: The Search Shift Let me ask you this, when was the last time you clicked through to the tenth blue link on Google? Exactly. Search has changed. We’re seeing declining click-through rates, more zero-click results, and a wave of AI-generated answers that give users what they need before they even consider visiting your site. […]
By Matt Cayless, Founder of Bubblegum Search Google’s search results have changed dramatically over the past year, with AI Overviews, Google Shopping Ads, and rich SERP features taking up more space than ever before. New data from AccuRanker’s latest white paper reveals how much this has impacted ecommerce brands, particularly those relying on organic search. […]
Maintaining a strong brand presence is crucial for any business looking to get noticed, and whether you are a small business fighting for clicks or a well-established brand going for world domination, utilising digital PR tactics is the single best way to get your brand’s voice heard. However, there still remains the question of whether you […]
Building your website’s reputation and authority is key to improving SEO and online marketing, helping your site rank higher in search results. Two of the most widely utilised strategies to build website authority are digital PR and link building. Both play a major role in strengthening your brand’s online presence, but they aren’t the same […]
The worlds of marketing and PR have almost entirely moved over into the digital landscape, meaning businesses have had to adapt their approach to PR to remain relevant and visible to their audience and build their brand authority. Moreover, even the previous SEO strategies used to build authority online such as link-building are no longer […]
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See which pet brands are leading and which are lagging in Organic & AI Search. This report uncovers the reasons behind the gap—and highlights where the growth opportunities lie.