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Watch on YouTube and use the comments for any questions – I reply to every one! If paid ads disappeared tomorrow, would your Shopify brand still sell? If that question makes you uncomfortable, you are not running ads. You are running a dependency. Most Shopify brands do not have an ads problem. They have a […]
AI referrals are still a small slice of traffic for most sites. But across a set of websites we manage, measurable AI referral sessions (ChatGPT, Perplexity, Gemini, Claude, and others) are often converting at a higher rate than organic search sessions. This analysis was conducted by Bubblegum Search, using GA4 data from a mix of […]
Watch on YouTube and use the comments for any questions – I reply to every one! Most SEO agencies do one of two things. They test. Or they guess. Guessing sounds confident. Testing sounds cautious. But guessing is how websites get quietly set on fire. And testing is how you keep results moving while Google, […]
The UK fresh and raw cat food market remains a relatively small but growing niche, as owners increasingly seek higher-quality, less processed alternatives to traditional wet and dry diets. While overall demand is lower than in dog food, competition for organic search visibility is already intense. At Bubblegum Search, we analysed the organic performance of […]
Watch on YouTube and use the comments for any questions – I reply to every one! If your SEO agency is not talking to you about AI search, that is not a red flag. That is the smoke alarm going off at two in the morning. Right now, the biggest visibility shift in years is […]
The US fresh and raw cat food market continues to expand as owners look for higher-quality, less processed alternatives to traditional wet and dry diets. As demand grows, organic search has become one of the most competitive battlegrounds for brands seeking to capture awareness, educate buyers and convert intent. At Bubblegum Search, we analysed the […]
Watch on YouTube and use the comments for any questions – I reply to every one! Stop chasing backlinks. Start building authority. If you want a link purely because the number looks impressive, you are already playing the wrong game. If you have ever bought a link because the score was high and the price […]
Watch on YouTube and use the comments for any questions – I reply to every one! Should you hire a big SEO agency or a boutique specialist. Because based on how some brands choose, you would think the decision was between results or a very shiny pitch deck. Big agencies look impressive. Huge logo walls. […]
Watch on YouTube and use the comments for any questions – I reply to every one! Paid for SEO and still felt like you had no idea what was going on. You are not alone. A lot of agencies keep SEO vague on purpose. Vague is difficult to challenge. And that is exactly why so […]
Watch on YouTube and use the comments for any questions – I reply to every one! Choosing an SEO agency should not feel like gambling with your marketing budget. And yet somehow, it always does. Everyone promises growth. Everyone claims to be data driven. Everyone has a slick website. But the moment you ask for […]
Watch on YouTube and use the comments for any questions – I reply to every one! If your SEO is not working, here is the uncomfortable truth. You are probably not doing SEO. You are following a checklist. Fix a title. Add a meta tag. Tweak a paragraph. Hit publish. Feel productive. Meanwhile your rankings […]
Watch on YouTube and use the comments for any questions – I reply to every one! SEO retainers. Even saying the phrase out loud makes some business owners twitch. Almost everyone has a story. A monthly PDF. A few “updates”. And rankings that have not moved since the dinosaurs clocked out. And honestly, the scepticism […]