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Day: May 13, 2025

Introduction: The Search Shift Let me ask you this, when was the last time you clicked through to the tenth blue link on Google? Exactly. Search has changed. We’re seeing declining click-through rates, more zero-click results, and a wave of AI-generated answers that give users what they need before they even consider visiting your site. […]

The 2025 Organic Search Benchmark Report for Pet Brands

See which pet brands are leading and which are lagging in Organic & AI Search. This report uncovers the reasons behind the gap—and highlights where the growth opportunities lie.