When you run a small business, you may not have the time or knowledge to look after your search engine optimisation yourself.
If this is the case, outsourcing it can be a cost-effective solution.
However, the sad truth is that many businesses have wasted money on SEO campaigns that just didn’t work.
According to Backlinko, only 30% of small business owners would recommend their SEO company to a friend. It’s not a good sign if businesses aren’t happy with their provider of choice.
However, there is good news. If you’ve spent money on SEO in the past and not seen results, it doesn’t mean SEO isn’t right for you.
It may just mean you haven’t found the right partner to work with.
It’s essential to have the right expertise when it comes to SEO
We’ve all seen the spam emails that offer us an opportunity to get on the first page of Google or the freelancing sites offering keyword optimisation for $5.
Alternatively, your friend’s neighbour’s cousin’s son might be willing to do the work for a rock-bottom price!
While bargain SEO services may seem tempting, especially when your marketing budget is small, this can be counterintuitive.
A poor-quality agency or freelancer will not have the skills to manage your SEO requirements or put together a solid strategy. This means you won’t see a return on investment.
Even worse, they may use unethical or ‘black hat’ techniques to get your website to the top of the search engine results, like using PBN networks for backlinks and keyword stuffing. These efforts will ultimately lead to your business taking a hit in Google.
We’ve worked with businesses who were initially reluctant to use an agency for SEO as they had a bad experience in the past. This was typically because they’d gone with a cheap or inexperienced provider first-time around.
A high-quality SEO agency will always bring you the right results
We’ll be honest; SEO isn’t for everyone.
Depending on the competitiveness of your industry and how quickly you need results, it may be the case that another marketing channel, like PPC, is better for your business.
However, SEO can provide amazing results for most product and service providers when it’s done right.
At Bubblegum Search, we have the case studies on hand that prove we’re one of the best agencies around when it comes to search engine optimisation.
When you come on board with us, we’ll ask the right questions and audit your website to ensure SEO is the best choice for your business. If it’s not – we’ll be honest and let you know.
After all, we want you to spend your valuable marketing budget on digital marketing services that are perfect for your requirements.