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Why should I not just spend my SEO budget on PPC instead?

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Many small business owners start to raise eyebrows when you say an SEO campaign can take on average between six to twelve months to see results.

‘Six months?! But I need to see the results now!’

When this happens, PPC can look like a tempting option. You spend your money, create a campaign, and suddenly you’re on the first page of Google or showing in our audience’s social media feeds – result!

However, there are several advantages to investing in a high-quality SEO campaign instead. 

Here’s why you should spend your budget on search engine optimisation.

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1. The results last for a longer time

While SEO takes more time to implement, the results you see are long-lasting. The issue with PPC is that as soon as you stop paying for it, you lose your space at the top of the SERPs or on Facebook/ Instagram and are back at square one.

With SEO, you continue to rank in the search engines for months, even years, after the campaign has ended.

Think of PPC kind of like renting a house while with SEO, you’ve bought it outright. 

When you use Google Ads or Paid Social Advertising, you’re only borrowing a temporary ranking or space in social profiles. 

As good as PPC advertising can be, a high number of search engine users will ignore PPC adverts. This is down to a number of reasons. 

They may have clicked on ads before and had a bad experience. They may be suspicious of paid advertising. They may have seen so many ads that they just start to tune them out.

Customers are more likely to trust links that aren’t paid for. Given the choice between an ad and an organic result, over half say they’ll click on the organic listing, compared to 4% who admit to choosing the ad.

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3. SEO works out cheaper

With PPC, you not only pay for every click that comes through to your website, but you also have to pay for an agency to manage your account (or otherwise it’s your time or team members time). 

Not only this, but depending on the country you serve ads in, you may have to pay a surcharge to Google too.

An SEO campaign is more cost-effective in the long run when results are showing and providing a high ROI. 

Although you must invest in the work done in the background; you don’t have to pay for people to click on your links.

Take a third option: Combining PPC and SEO

If you have the budget, using PPC and SEO together can be an excellent way to build your brand and increase sales.

For example, you can use SEO to get people to visit your website and use a PPC remarketing campaign to encourage them to come back and make a purchase. 

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Many times, people will start with one channel, but then convert on another, so having a multichannel approach can often facilitate conversions and increase overall revenue. 

When you work with us, our expert digital marketers will carry out a thorough audit of your website. 

We’ll then let you know whether SEO, PPC or a combination of the two, is the best approach for you.

Why not get started with a free marketing plan, and let’s work together to get the best return on investment for your business.