What is an SEO Agency, and How Can They Help Your Business?

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Want to find out more about the benefits an SEO agency can bring to your business?

Here’s our guide to what SEO agencies are and how they can help your company grow.

Whether you’re looking to overhaul your SEO strategy, promote your business on other websites or find the right keywords for your products or services, an SEO agency can help.

Agencies that specialise in SEO can raise brand awareness, make your business stand out above your competitors and most importantly, grow your sales.

One in three marketers admit to not spending time on search engine optimisation. If this is the case for your business, an SEO agency could be a worthwhile investment.

What is an SEO agency, what does it do, and what benefits can it bring to your company?

Let’s take a look…

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What does an SEO agency do?

An SEO agency is a team of experts that offer search engine optimisation services to businesses.

Some of the services SEO agencies offer include:

  • The creation and review of an SEO marketing strategy. This will determine what you need to do to improve your search engine performance
  • Keyword research and analysis. This will identify the keywords that your target audience is most likely to use to search for your products and services
  • Blog planning & writing. Well-written blogs that include relevant keywords will provide a new way for people to access your website
  • Contacting other publications and websites and asking them to link to you (link outreach). The more high-quality websites that link back to you, the better your search engine rankings
  • Website optimisation (for example, making optimisations to images, headers and links). This not only boosts your SEO but makes your website load quicker, easier to use and more responsive on mobile phones

Some SEO agencies also offer other digital marketing services, including content creation, pay per click (PPC) advertising, and digital PR.

A good SEO agency will become a trusted extension of your marketing team, providing support and advice that helps your business to grow.

Wouldn’t it just be easier to employ an SEO specialist for my business?

The honest answer is… it depends.

If you have a large website needing a lot of optimisations and want someone who can learn your business inside-out, then employing someone might be a good option.

However, hiring someone who specialises in SEO can be expensive, as SEO now requires a wide range of different skills. A good SEO specialist not only needs to be excellent at keyword research but a fantastic content writer, knowledgeable about outreach and be skilled at technical SEO. As your business grows, you will need to scale your SEO team too.

According to Total Jobs, the average salary for an SEO is £37,500, and this can leap to £47,500 if you’re based in London. Not only this, but you have to pay for their holidays, pension, sick pay and training too.

This means that SEO can end up taking up a sizable chunk of your business’s marketing budget.

seo budget

With an SEO agency, you can access the SEO services you need for your business to thrive, but more cost-effectively.

If you’re a smaller business with a lower budget, and you’re not quite ready to work with an agency, an SEO freelancer may be a good option for you.

What are the benefits of hiring an SEO agency?

You know that SEO is good for your business, but you’re still unsure if bringing in an agency is the best way forward.

Here are some of the reasons why hiring an SEO agency will benefit your business.

They can explain SEO in the simplest of terms

Don’t know your anchor text from your alt tag? That’s okay!

A good SEO agency will explain concepts to you in the simplest of terms, giving you peace of mind that things are going to plan.

They’ll also be able to provide you with easy to understand reports, letting you know what is working well and what can be improved.

Having access to a team of experts means there is always someone available to provide you with the answers you need and to advise on best practices.

For example, let’s say you get an email from Google Search Console saying that something doesn’t look right with one of your pages. Your agency will be able to take a look over this for you and make any changes needed to keep your site in line with Google search guidelines.

google search console

They provide you with the experience you need

SEO agencies employ experts with years of experience in their respective fields. They will use this experience to your advantage, creating SEO strategies that will boost your brand and grow your traffic, leads and most importantly sales.

Not only this, but SEO experts are constantly learning new concepts and ideas. They will be able to take what they have learnt and apply it to your business needs.

For example, a good SEO agency will be proactive, letting you know when Google updates its search algorithm and make sure your search engine rankings remain unchanged.

They are proactive, keeping you ahead of the competitors

With SEO, it’s important to keep one step ahead of your competitors. If your nearest competitor decides to do some search engine optimisation of their own, it could have an impact on your place in the search engine results.

Even moving one or two positions down in the search engine results, for some keywords, could have a tangible impact on your website visits and sales.

The best agencies (like Bubblegum Search!) are proactive.

This means they will take ideas and recommendations to you, suggesting what can be done to make your SEO even better.

With a high-quality SEO agency, you will not need to waste time chasing them up and worrying if the work being done is making an impact.

They save you time

SEO isn’t just something you can do as a one-off. It’s a time-intensive process that can take six to twelve months and beyond to deliver optimum results.

An SEO agency will do all the hard work on your behalf, meaning you can focus on all the other vital aspects of your business.

Looking for an SEO agency? Bubblegum Search is here to help

If you’re looking for a trusted agency to implement SEO across your marketing channels, we’re here to support you.

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Our team of experts has a proven track record of using SEO to boost search engine visibility and grow sales across various types of businesses.

Want to find out more about the benefits an SEO agency can bring?

Get started with a no-obligation SEO audit and free marketing plan!

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