Case Study
Increasing the visibility of multiple-location aluminium windows & doors supplier in Yorkshire.
+ 700 600 330 %
Increase in number of keywords monthly organic traffic monthly organic enquiries
Project briefing
About the client
Shire Doors is an established aluminium windows & doors supplier, having multiple locations and showrooms throughout Yorkshire. Priding themselves on 5-star customer service & support while installing bespoke products made to the highest standard.
The challenge
Martin was aware of the power of SEO & Content Marketing having previously had some success with a historic site. However, in combination of having no inhouse digital marketing team and having to run the business and no time to spare, he quickly needed to find trusted experts who could really understand the current state of play and then create and implement a winning strategy.
Project goal
Martin Greenwood, Director of Shire Doors, wanted a website that was set up to attract the right type of local customers and that brought in a regular and increasing supply of leads. Lowing his cost per acquisition from expensive and competitive Paid Advertising.
Taking a brand-new site and building SEO visibility up from scratch
Technical problems hindering crawling and indexation
Poor & missing navigation elements, creating a poor user experience
Content not optimised for sales or search engines
Missing Calls to Actions (CTA)
The Solution
Complex on & off-site Search Engine Optimisation
Bubblegum started by building a strong and stable technical foundation, fixing all issues so search engines can crawl and index the website effectively.
Increase keyword relevancy of pages by including primary converting & also longtail keywords.
Improve navigation to include pages and content relevant for the audience
Fix mobile usability issues hindering navigation and conversions.
Included CTA’s across the site to increase leads
Google My Business set up and optimisation
Citation and local link building
Comprehensive Content Marketing
Research and create a comprehensive ‘Content Marketing Strategy’
Create relevant in-depth articles that are conversion focused
Competitive backlink analysis and link building
High quality guest posting and expert author articles on authoritative publications
The optimisation results
huge increase in local organic traffic , brand awareness and leads!
Summary
Starting any SEO campaign from scratch is always challenging and takes a lot of time to make all the required implementations and then build the needed level of authority and trust to rank and compete amongst the competition and then exceed.
However, after only 6 months the team was very happy to report that all the work was beginning to be rewarded with a steady increase in organic traffic and leads.
This continued to see improvements month on month and the sitevcontinues to receive an average increase of 300% in monthly organic traffic and a whopping 475% increase in monthly leads, equalling one gigantic ROI.
