Would it not be better to just hire an in-house SEO expert full-time?

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There’s no right or wrong answer here.

If you’re a large business with a substantial marketing budget and a sizable marketing team, it may be that having an SEO expert in-house works best for you.

However, if you’re a smaller organisation that wants to focus on search engine optimisation, an agency can provide you with many benefits.

Here’s how working with an agency can give your business the advantage.

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1. It’s more cost-effective

The average salary for an SEO specialist is £33,205 a year – more if you’re based in London. That can be a lot of money for one member of staff.

The thing you must bear in mind is that as well as salary, you’re paying for holidays, sick leave, training, and pension. These costs can quickly mount up!

When you work with an agency like Bubblegum Search, you pay one monthly fee for the SEO support and assistance to match your budget.

2. You get a team with a range of skills

An SEO all-star needs to be able to turn their hand to a wide range of different skills.

  • They need to be able to write copy that will keep people hanging on their every word
  •  They need to be able to carry out keyword research like a boss
  • They need to have the ability and tactical skills to send hundreds of emails, asking people to link to your site 

While an in-house employee might specialise in one or two of these areas, they are highly unlikely to have experience in all of them. You might even need to hire multiple people, which can quickly annihilate your marketing budget.

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When you work with an agency, you get access to a broad range of skill sets, which means you get an all-encompassing approach to SEO.

3. There’s more continuity

When you hire in-house, you need a plan B in place. 

What happens when your member of staff goes on holiday? What do you do if they leave? 

You don’t want your SEO specialist handing their notice in halfway through a massive keyword research project!

With an agency, you get continuous support whenever you need it most.

4. Things get sorted faster

In our experience, agency staff get things done sooner. There are two reasons behind this.

Firstly, they have the experience and expertise to get things sorted. As things in the SEO world change so frequently, keeping up with all the latest developments is a priority.

Secondly, in-house SEO staff tend to end up working on other tasks in the business. They could be supporting other marketing channels, doing market research, or helping you arrange the office Christmas party. 

This means that all-important SEO projects may move a lot slower than you like.

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5. You get additional insight

An in-house SEO will focus on your business niche and create content around it. This might sound like an advantage, but the reality is, it’s easy to get stuck in a rut.

A good SEO agency will have experience with clients in various industries, from facilities management to fashion. They will take what they learn and see how they can apply it to your business.

This can be a fantastic way of creating innovative and unique content that your target audience will love! 

6. It saves time

Hiring and training new staff can be a long and frustrating process.

You have to write ads, read CVs and organise interviews. Even when your new in-house SEO expert is in place, you need to onboard them and get them up to speed with the ins and outs of your business.

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When you work with an agency, you only have to spend a few hours getting them up to speed, and they’re ready and raring to go!

7. You know you’re getting someone with SEO knowledge

Unless you’re an SEO expert… how do you know that you’re getting an SEO expert?

We’ve heard many horror stories about interviewees who dazzle companies with jargon, only to be unable to deliver results. Worst case scenario, they might use black-hat SEO techniques that can get you in Google’s bad books.

Unless you know how SEO works, you’re taking a gamble when hiring in-house.

A high-quality, professional SEO agency (like us) will have the credentials and experience to back up what they do.

You’ll get peace of mind and a healthy return on investment – and no stress.

8. It expands your network of contacts

One final perk about working with an agency over an in-house expert, and you might not have thought of this one!

SEO agencies work with a wide range of suppliers and clients, and they’re always more than happy to share their list of contacts with customers.

Looking for a videographer to create an explainer video for your business? 

Your agency has worked with a company they’d be happy to recommend. Trying to save money on your branded merch? Your SEO agency did some work for a business they can introduce you to.

An agency won’t just help you rise up the search engine rankings; they’ll make your business life a whole lot simpler.

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If you go down the agency route, our team of experts will work with you to review your website and let you know how you can improve your marketing strategy with SEO.

Get in touch with us today to learn more about how SEO can help your business.