AI SEO Agency
Search is changing. The strategy doesn’t have to.
Everyone’s talking about AI SEO, GEO, AIO… but here’s the truth: if you’re already doing great SEO and digital PR — the kind that earns trust, builds visibility, and puts your brand in the right places — you’re already doing AI SEO.
At Bubblegum, we don’t offer “AI SEO” as a separate service. We just do SEO and PR properly, with search engines and AI search in mind.
We call it what it really is: Search Everywhere Optimisation.
Because visibility isn’t just about Google anymore. It’s about showing up wherever your audience is looking — whether that’s ChatGPT, AI Overviews, Youtube etc.
What is AI SEO (and should I care)?
An AI SEO agency makes your brand and content discoverable, credible, and quotable by AI search tools like ChatGPT, Gemini and Perplexity.
Unlike classic Google rankings, AI systems appear to lean far more on brand signals — i.e. how often your brand is mentioned and cited in trusted, contextually relevant sources.
Yes, the usual SEO fundamentals still matter (clear entities, structured content, authoritative links), but brand mentions and citations are the biggest correlates of AI visibility right now.
Correlation isn’t causation, but the pattern is hard to ignore: the brands repeatedly referenced across authoritative pages tend to surface more in AI answers.
What matters most for AI visibility
- Brand mentions across reputable, topic-relevant publications
- Authoritative citations & links that corroborate your claims
- Entity clarity (who you are, what you do, where you fit) across site and off-site profiles
- Structured, verifiable content that’s easy to attribute and quote
- Real expertise (named experts, data, methodology, sources)
How to earn those brand signals
- Off-site SEO / Digital PR: earn coverage and links in relevant, trusted outlets
- Expert commentary & thought leadership: be the cited source in your niche
- Data-led assets & reports: publish stats others will reference
- Appear on third-party platforms: podcasts, industry sites, YouTube, newsletters
- Tight entity hygiene: consistent naming, bios, and schema across the web
Do you need a whole new strategy? No.
Already doing SEO and PR? You’re 80% of the way there.
If you’re already publishing helpful content, earning branded links & mentions from relevant websites, and building your brand’s reputation in the right places — you’re hitting the signals AI search looks for.
Clear structure. Topical depth. Brand mentions. Trusted coverage.
These are the ingredients that help both Google and AI Search understand and surface your content.
As we said in this episode of our podcast, “AI SEO isn’t new — it’s just SEO with a wider lens.”
How Google & LLMs use your content (it’s more similar than you think)
There’s a lot of buzz about how differently AI search works — but at the core, LLMs and search engines like Google follow a strikingly similar process.
Here’s a side-by-side look:
Google (Search Engine)
LLM (e.g. ChatGPT)
1. Discover
Crawls and indexes web pages across the internet
Trained on large web datasets — including many of the same websites
2. Understand
Analyses page structure, relevance, authority, and technical signals
Learns relationships between language, entities and topics through context
3. Rank / Retrieve
Uses hundreds of ranking signals to determine what to show for a query
Retrieves or references relevant content chunks from its trained dataset or external sources
4. Serve / Generate
Delivers ranked lists, snippets and overviews
Generates direct answers — often paraphrased or cited from trustworthy sources
5. Improve
Continuously updates with algorithm changes and user feedback
Fine-tuned through reinforcement learning and ongoing dataset updates
When you optimise for one, you’re supporting both.
Hypothetical example:
Let’s say you’re a pet food brand. You publish a guide on choosing the right fresh food diet for Labradors.
That guide then gets:
- Picked up in Dogs Today as part of a feature on Labrador nutrition
- Quoted by a veterinary blogger discussing large-breed feeding
- Referenced in a couple of Reddit threads where Labrador owners share advice
Your guide itself might not rank #1 in Google for “fresh food diet for Labradors.”
But when someone asks ChatGPT:
“What’s the healthiest diet for a Labrador retriever?”
Your brand could still appear in the answer. Why? Because AI systems are trained on patterns across the wider web. If your brand has been cited repeatedly in trusted, Labrador-specific contexts, it strengthens the signal that you’re an authority on that topic — making it far more likely your content (and brand) gets surfaced in the AI-generated response.
So… what actually is GEO, LLM SEO, AIO?
Let’s break the jargon:
- GEO (Generative Engine Optimisation): Optimising content to show up in AI-generated answers
- LLM SEO: Making your site easier for large language models to read, trust and cite
- AIO: Artificial Intelligence Optimisation — catch-all term that means pretty much the same thing
They sound new. They’re not.
They’re just ways to talk about SEO evolving with the way people search.
The key difference: AI search is more fragmented, more contextual, and more demanding.
In 2025, someone researching pet food for example, might ask ChatGPT for advice, check TikTok for reviews, browse Reddit threads, visit a few brand sites, and Google product comparisons.
Each platform serves a different intent.
Your brand needs to be visible across all searchable platforms.
What we do (that already powers your AI visibility)
We blend smart technical SEO with content marketing & PR-led visibility.
The result?
Your brand shows up everywhere — from SERPs to AI chat answers.
Smart, structured content
We create content designed for both humans and machines. It's easy to parse, rich in value, and built around real user intent. → See how we do this on our SEO services page.
Off-site visibility through digital PR
Our digital PR work earns you relevant coverage on trusted media publications. These aren't just backlinks. They build trust with people and AI.→ Learn more about our Digital PR services.
Entity and topical authority
We go deep on topics that matter to your audience. The result is clearer signals to AI tools about who you are and what you should be trusted for.
Technical SEO for AI
From structured data to FAQs, we make your site AI-readable, not just crawlable.(Again, this lives inside our SEO services work — not a bolt-on.)
Visibility audits and content planning
We analyse how your brand shows up across organic and AI search, then build focused plans to improve coverage and close content gaps. Want us to audit your brand's AI visibility? Get in touch with the team.
Why Bubblegum?
Because we’re not selling hype — we’re building authority where it actually counts.
We’ve been preparing for this shift for years, and our system is designed to keep brands visible as search fragments across both Google and AI-driven tools like ChatGPT, Gemini, and Perplexity.
Here’s how:
One aligned strategy: We don’t treat SEO and PR as separate channels. We map your keywords, topics, and brand entities against both Google search queries and the prompts people are asking AI tools. That way, your content is optimised not just for rankings, but for AI discoverability and quotability.
Authority signals that compound: Backlinks, brand mentions, expert citations, and structured content all feed into Google’s ranking systems — and they’re the same signals AI models are trained on. By earning coverage in trusted publications, we build the brand signals that drive visibility in both arenas.
Content that sticks: Our integrated approach ensures your site content, off-site PR, and thought leadership are consistent, structured, and contextually relevant — so whether it’s Google’s index or an AI model’s training set, your brand is recognised as an authority.
Future-proof growth: We track not just keyword rankings, but also brand mentions, citations, and AI visibility signals — giving you a growth system that’s relevant today and built for where search is heading tomorrow.
At Bubblegum, digital PR isn’t just about coverage, and SEO isn’t just about keywords. Together, they build the brand authority and trust signals that make you discoverable — in Google, in AI search tools like ChatGPT, and anywhere people look for answers..
Want the full breakdown?
Listen to Episode 3 of our podcast, where we bust the myths and explain exactly how this works.
FAQs
Do I need a completely new SEO strategy now that AI search is emerging?
Nope.
You don’t need to throw out your SEO playbook — you just need an agency that knows how to tailor it for dual impact. At Bubblegum, we design strategies that not only grow your visibility in Google, but also build the brand signals, mentions, and authority that AI search tools pull from.
Is Digital PR more important now?
Absolutely.
LLMs learn from data across the wider web — not just your site. That means brand mentions, contextual citations, and off-site trust signals are more powerful than ever. Which is why Digital PR isn’t optional anymore — it’s essential.
Do you track AI visibility?
Yes.
We track, audit and monitor how your brand shows up in tools like ChatGPT, Perplexity & AI Overviews, as well as in traditional search — so you know where you’re winning.
READY FOR AWESOME Digital PR & SEO?
Claim your free ‘Organic Growth Plan’ — just complete the form and our team will be in touch with next steps.