AI SEO Agency

AI SEO that earns visibility in Google, AI Overviews, and AI answers.

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Right now, it is quoting your competitors.

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5.0

18 Google reviews

Trusted by Brands That Want to Be Known

knotweed removal company

AI citations (over 12 months)

AI citations (over 6 months)

home organisation professionals

school marketing agency

bespoke tailoring company

IT services and consultancy company

What does an AI Search Agency actually do?

An AI Search Agency helps your brand get recommended in Google, AI Overviews, and AI answers.

That comes from three things, entity clarity, citable content, and trusted mentions.

AI rewards brands, not just pages.

If competitors are being mentioned more than you, they get surfaced more than you.

SEO basics still matter, but brand mentions and citations are a big lever for AI visibility.

Our Unique Approach to AI Search

AI visibility is not won with one trick. It comes from being easy to understand, easy to trust and easy to reference across the web. Our Search Everywhere Optimisation Framework is how we do that in a repeatable way.

Alignment and baselines

We confirm goals, priority services, and what success looks like, then set a baseline across organic, AI Overviews and key AI tools.

Entity clarity and brand narrative

We tighten how your brand is described so systems can confidently connect who you are, what you do and why you are credible.

Query and surface mapping

We map the questions people ask across search and AI tools, then choose where to win first, including Google, AI Overviews, YouTube and Reddit.

Owned assets that AI can reference

We create or improve owned content designed to get referenced, not just ranked, including listicles, comparisons, explainers and quote-ready sections.

Influence sources and third party opportunities

We identify the publishers, creators and communities that shape decisions in your niche, then target them with Digital PR-led angles.

Relevant branded mentions and citations

We earn consistent, contextually relevant mentions across trusted sources. Not noise or random links, real references that build authority.

YouTube and Reddit optimisation

We plan content around buyer questions and thread intent so you can show up in the places people trust for real opinions.

Product PR and roundup features

Where it fits, we run product-led PR aimed at roundup pages and comparison articles that often influence citations and commercial discovery.

AI SEO Services: What You Get

You will get a clear plan, visible progress and reporting you can actually use. Here is what delivery typically looks like.

Month 1: Foundations and AI Visibility baseline

AI visibility baseline (AI Overviews + priority AI tools)

Query and topic mapping (commercial + informational)

Entity and brand footprint review (site + external signals)

Technical SEO priorities (crawl, indexation, templates, internal linking)

Competitor snapshot (who is being referenced and where)

Reporting format agreed (what we track and how often)

Month 2: Build citable assets and earn trusted mentions

One or two owned assets created or upgraded

On-page upgrades for priority pages (structure, clarity, quote-ready sections)

Influence source shortlist (publishers, roundups, communities, creators)

PR angles and outreach plan

First wave of relevant branded mention opportunities

Optional add-ons: YouTube SEO and Reddit visibility plan (topics, intent mapping, opportunities).

Ongoing: Grow visibility, coverage, and results

Monthly roadmap for assets, outreach, and improvements

Digital PR activity to earn coverage and citations

Iteration based on what systems surface and cite

Ongoing on-page and internal linking upgrades

Monthly reporting with next actions

Quarterly review to refine focus and expand coverage

Meet your AI SEO lead

Our AI SEO strategy is led by Matt Cayless (Founder). Matt specialises in SEO, Digital PR and organic growth, with a focus on building the kinds of signals AI systems cite: clear entities, citable content and relevant brand mentions.

Speaker and contributor in the search marketing space
Strategy-led delivery (not junior account hand-offs)
Transparent reporting and measurable outcomes

Where we build AI search visibility

What matters most for AI visibility

How we track AI visibility

We track a mix of classic search performance and the signals that influence generative answers. You will see what is moving, what is driving it, and what we are doing next.

AI Overview presence: where you appear, which queries trigger it, what is being cited
Mentions and citations: brand references across relevant sources and the quality of those sources
Share of search: how often you show up versus competitors across priority topics
Organic performance: rankings, impressions, clicks, and non-brand demand in Search Console
Referral impact: traffic and conversions from coverage and influence sources
Content performance: which pages are earning visibility, engagement, and citations

Reporting cadence: monthly reporting with clear actions, plus a deeper quarterly review to refine the roadmap.

How to earn those brand signals

Do you need a whole new strategy?

Not usually. Most brands need the fundamentals done properly, plus a deliberate shift toward earning authority signals beyond their own website.

Already investing in SEO and Digital PR? You’re on the right track.

These are the ingredients that help both Google and AI Search understand and surface your content.

Most of what drives AI visibility is built on the same foundations. The difference is being more deliberate about clarity, citable content and the right kinds of mentions.

As we said in this episode of our podcast, “AI SEO isn’t new — it’s just SEO with a wider lens.”

How Google & LLMs use your content (more similar than you think)

There is a lot of noise about how different AI search is. In reality, both systems rely on many of the same raw inputs.

Here’s a side-by-side look:

Google (Search Engine)

LLM (e.g. ChatGPT)

1. Discover

Crawls and indexes web pages across the internet

Trained on large web datasets and public sources

2. Understand

Analyses page structure, relevance, authority, and technical signals

Learns relationships between language, entities and topics through context

3. Rank / Retrieve

Uses hundreds of ranking signals to determine what to show for a query

References external sources when browsing, or draws from learned patterns

4. Serve / Generate

Delivers ranked lists, snippets and overviews

Produces answers, often citing trusted sources

5. Improve

Continuously updates with algorithm changes and user feedback

Updates as models and retrieval systems evolve

When you optimise for one, you’re supporting both.

Example: Say you are a pet food brand. You publish a guide on fresh food diets for Labradors.

You might not rank number one for that exact query. But if the guide gets referenced in the right places, like a breed-specific feature, a vet-led article, or a few high-intent community threads, your brand starts to look like a credible source on that topic.

So when someone asks an AI tool, “What is the healthiest diet for a Labrador?”, your brand has a better chance of appearing because you have been consistently mentioned in relevant contexts, not just because of where one page ranks.

So… what actually is GEO, LLM SEO, AIO?

Here’s the plain-English version.

GEO (Generative Engine Optimisation): improving how often your content is used in AI-generated answers
LLM SEO: making your site easier for AI systems to understand, trust, and reference
AIO: usually shorthand for AI optimisation, often used interchangeably with GEO

None of this replaces SEO. It is mostly the same fundamentals, applied to a messier reality where discovery happens across Google, AI tools, YouTube and communities. The goal is simple: show up in the places people actually look for answers.

What we do (that already powers your AI visibility)

SEO and Digital PR working together to help your brand show up in search and in AI answers.

Smart, structured content

We create content that answers real questions clearly.

Easy to scan, easy to cite, built around real search intent.

→ See how we do this on our SEO services page.

Off-site visibility through digital PR

We earn relevant coverage and branded mentions in trusted publications. Not just backlinks.

Credibility that people and AI can recognise.

→ Learn more about our Digital PR services.

Entity and topical authority

We sharpen what you are known for, then build depth around it.

Clearer signals about who you are and why you should be trusted.

Technical SEO for AI

From structured data to FAQs, we make your site easier to interpret.

Fast to crawl, clear to understand, built for modern search.

Part of our SEO work, not an add-on.

Visibility audits and content planning

We benchmark where you show up today, then build a roadmap to improve it.

More coverage, stronger signals, fewer blind spots.

Want us to audit your brand's AI visibility? Get in touch with the team.

Why Bubblegum for AI Search?

Because you do not need hot takes. You need a repeatable way to stay visible as search spreads across Google and AI tools.

Here is how we approach it:

One joined-up strategy: We treat SEO and Digital PR as one system. We map priority topics, queries, and brand entities, then align on-site content and off-site coverage around the same themes.

Authority signals that actually matter: AI tools tend to reuse sources they trust. That is why we focus on earning credible mentions in relevant places, not random links for the sake of it.

Content built to be referenced: We structure pages so they are easy to scan, easy to quote, and clear about what you do. That makes them more useful for humans and easier for systems to interpret.

Measurement, not guesswork: Alongside rankings, we track AI Overview presence, mentions, citations and referral impact, so you can see what is moving and why.

At Bubblegum, SEO is not just keywords, and Digital PR is not just coverage. Together, they build the clarity and authority that helps your brand show up in search results and in AI answers.

At Bubblegum, digital PR isn’t just about coverage, and SEO isn’t just about keywords. Together, they build the brand authority and trust signals that make you discoverable — in Google, in AI search tools like ChatGPT, and anywhere people look for answers..

Want the full breakdown?

Listen to Episode 3 of our podcast, where we bust the myths and explain exactly how this works.

Ready to grow your AI visibility?

Request your free AI Search Visibility Report. Fill in the form and we’ll come back with next steps.