Grow Brand Awareness Through Media Placements to Earn Backlinks, Improve SEO and Attract a High-value Audience that Converts.Get A Quote
When you produce remarkable content, you want the crowds to flock. But all too often, you hear crickets. Digital PR pushes your message to high-quality journalists, relevant publications and impactful social channels to earn the visibility and results your content deserves.
An effective digital PR strategy creates noise from the start.Get A Quote
Content Marketing – from strategy to execution – boils down to one single outcome. Whether content into traffic, traffic into leads, or leads into sales; the ultimate ambition is conversion. Bubblegum’s Digital PR team generates positive impact to get your brand featured precisely where you want. Earn the type of high quality links that really move the needle.
Deliver the answers to the questions your audience is asking via the specific channel they are using. Build credibility, grow awareness and establish your domain authority at the envy of the competition.
Leverage the skill set of our outreach specialists to earn quality coverage in the high-value publications few others can access, using proven tactics that always get results.
Effective digital PR relies on successful partnerships. Whether for product placements, a high-impact press release or in maintaining the profile of your brand, we continuously work with our media contacts to keep your business in the digital press.
Access specialist outreach software to supercharge campaigns with Google Analytics refining strategies to ensure the sustained success of your digital PR.
It takes resources to build a brand: whether starting from scratch or keeping a household name top-of-mind, the constant noise in digital means ongoing effort is a prerequisite if your business is to get ahead.
Moreover, Content Marketing of today calls for more than a ‘produce it and they will come’ attitude. Promotion is key; backlinks must be earned; referral traffic takes time. Yet, impressive ROI is the definitive measure of success of your digital PR campaign.
Investment in a robust Digital PR strategy helps business owners earn, then maintain, domain authority, which is critical for brand awareness and scalable lead generation.
An expert Digital PR Agency simplifies your path to growth.
What is blogger outreach?
Getting your service, product or brand promoted by the right influencers can have a massive impact on your company and its sales. Blogger outreach is the process of collaborating with influential content creators (bloggers), so your business gains visibility and credibility with their audience.
This could be in the form of gifting a blogger products to review, developing a product or service directly with them, sponsoring content, hosting a giveaway or inviting them to your event.
We know what it takes to develop and run a business-boosting blogger outreach campaign; from identifying bloggers who feel authentic to your brand to helping generate quality campaigns that produce backlinks, traffic and new customers.
What is digital pr?
Digital PR takes the traditional principles of a PR strategy – getting your brand in front of your target audience – and adapts it for an online environment. Switching printed papers and magazines for digital publishers and bloggers, digital PR will work towards your overall SEO strategy by helping boost your backlinks, power sales and enhance brand awareness.
Well-suited for both medium and large companies, a great digital PR strategy will be aligned with your brand, work towards your overall SEO strategy and target the right websites, bloggers and publishers, whether that’s on a local, national or international scale.
Why is blogger outreach important?
Blogger outreach, or influencer outreach as it is sometimes known, is vital to any online marketing campaign. Bloggers operate in a wide range of niches and have often spent years building their followers through creating valuable, authentic and compelling content in areas such as lifestyle, beauty, parenting, wellness, food and tech.
Therefore, working with the right bloggers can give businesses exceptional visibility and credibility. Working with bloggers can also help you accumulate valuable backlinks to your website; helping to boost your rankings and authority.
An outreach executive will be an expert at forming and maintaining relationships with a network of bloggers, so it can be easier to earn links through blogger outreach than through digital PR, which targets news sites and larger publications.
How does digital pr relate to SEO & content marketing?
An effective digital PR strategy does more than just get your name mentioned in top-tier digital publications. It can be a powerful SEO tool, helping you to reach a larger audience, gain backlinks and accumulate indirect SEO ranking factors (such as mentions, brand searches and social shares).
It's the culmination of these factors that sends signals to search engines that your website is a relevant source of quality information, thus improving your ranking. One of the more subtle benefits of digital PR is that it also inserts your brand into relevant conversations; micro-reminders that you’re an important player in your market.
Content marketing is also integral to any digital PR campaign. The more interesting or valuable your content idea is to a publication’s readership, the more likely you are to receive that all-important exposure, backlink or mention. By pitching a news-worthy research piece, trend overview or statistics – as opposed to your homepage or a blog post – influential websites will be more compelled to feature your brand.
What metrics are used to measure the value of digital pr?
At Bubblegum Search, we put data at the core of every campaign, carefully assessing a channel’s results and effectiveness. To measure digital PR campaigns, we’ll look at how many backlinks have been earned and the domain authority of the link.
We also look at referral traffic, brand searches and mentions, as well as your organic rankings over time to create a more clear picture of your digital PR results.
What is the difference between digital pr and traditional pr?
While traditional PR executives reach out to journalists and print publications, a digital PR specialist will be contacting digital publishers, online magazines and bloggers to share your brand, its content or products. Both online and offline PR activities will create a compelling campaign or news angle that makes publishers want to share or feature your content.
But, with digital PR, you can gain an all-important backlink, which sends SEO juice to your website that improves rankings as a result. While it can be hard to track the reach of offline PR activity, your digital activity can be measured effectively, so you can quickly learn and adapt based on your results.
What is a backlink?
Imagine you have a blog and your next post requires some research. You want to credit the source of your information, so you include a link to the research in your blog. These links, from one website to another, are backlinks. Search engines use backlinks as a signal of a website’s authority. So, if a high-quality website links to your website, it can help increase your site’s visibility and rankings.
There are two types of backlinks: Dofollow and Nofollow links.
Nofollow links hint to search engines not to pay attention to the link, and therefore don’t pass on any ranking benefit. However, they can still prove useful for referral traffic and visibility.
Dofollow links hold the most value and can help you improve your search ranking position.
What is whitehat link building?
White hat link building is the approach an outreach specialist or company takes to link building. At Bubblegum Search, our outreach specialists only use proven white-hat link building techniques to help you earn backlinks.
Some of these tactics include creating high-quality, shareable content, promoting your website to relevant influencers and building genuine relationships and connections with bloggers for more sustainable results.
These kinds of white-hat strategies focus on adding real value to your market and customer, helping you become a trusted voice in your industry and yield better long-term outcomes.
Conversely, black-hat link building uses high-risk tactics that violate search engine guidelines, such as using hidden text on a page, adding hidden links to other websites and ‘cloaking’, to achieve quick results. However, these can be heavily penalised and are not sustainable for long-term success.
What is a toxic link?
Not all links are created equal. Just like the name suggests, a toxic link is one which comes from an unnatural source and can have a detrimental affect on your rankings.
Toxic links can come from spam sites, websites not indexed by Google, link networks or sites that have malware or a virus. If you have lots of toxic links pointing to your website, it could have a negative impact on your rankings, which is why it’s important to have a backlink audit to assess and remove any harmful links.
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