Case Study
How an Unknown Brand Used Seasonal Trends to Secure 17 Media Placements
- 17 high-authority backlinks
- 630% Surge in referral and branded traffic
- 260% Boost in leads and enquiries
How Do You Compete?
When no one knows who you are?
Our client wasn’t a big name. No journalist was waiting for their press release.
But they had something powerful: timing. We spotted a seasonal opportunity—and used it to make them the go-to expert
Timing Is Everything: The Seasonal Trend That Made This Possible
- Search demand for Japanese Knotweed peaks annually.
- Journalists needed an expert but lacked one.
- We positioned our client as the go-to expert in time for peak demand
We Made a Small Brand Sound Like a Big Authority.
We didn’t send out generic press releases. We created a
story journalists needed.
We framed our client as the expert source, giving them
exactly what they wanted—insights, stats, and expert
quotes.
We Made sure the supporting visual content is highly shareable.
We included authentic, high-resolution images of Japanese Knotweed in bloom within the press release, highlighting key features alongside expert insights to maximise media appeal.
Then we Identified key media contacts
national, regional, consumer, lifestyle, and gardening publications.
At that point, we knew we had The Right Story and Journalists at the Right Time
We pulled the trigger. Our Outreach Emails Were:
- Personalised to journalist preferences.
- Formatted to their style.
- Followed up to maximise pickup.
Journalists are busy.
They don’t chase stories — they run with what’s in front of them.
We made sure this was in their inbox at exactly the right moment.
From Zero Coverage to 17 High-Authority Links — In One Campaign
17 high-authority backlinks , including national press.
Surge in referral and branded traffic, strengthening brand authority.
Boost in leads in and enquiries, driving new sales opportunities
beyond the backlinks
The campaign secured coverage in national tabloids and regional outlets, including Ayr Advertiser, Cambridge News and Kent Live, driving a significant increase in referral traffic and conversions.
READY FOR AWESOME Digital PR & SEO?
Claim your free ‘Organic Growth Plan’ — just complete the form and our team will be in touch with next steps.