Case Study
Increase in online visibility & sales for luxury furniture makers from West Sussex
+ 130 110 80 %
Increase in organic traffic organic goal conversions keyword impressions
Project briefing
About the client
Maker&Son is a luxury furniture manufacturer with active
operations in 3 continents (Australia, Europe, and North
America). They take immense pride in using 100% natural
materials in all their products to introduce great comfort
and elegance into the lives of their customers. They
produce a number of furniture items, led by their signature
sofas and armchairs.
The challenge
Project goal
Content not optimised for search engines
No keyword targeting strategy
Pages missing critical SEO elements such as meta data
Main navigation & site architecture not optimised for SEO
Erroneous categorisation of products
Domain severely lacking in high quality backlinks
International SEO & indexing issues
Technical shortcomings: 404 pages, duplicate content, etc
The Solution
A strategically integrated SEO & Content Marketing campaign.
Complex on & off-site Search Engine Optimisation
Prioritise Technical SEO to build a firm technical foundation and assist search engines to crawl and index the website smoothly
Implementing hreflang for international sites
Assemble and employ brand new list of relevant high volume keywords
Create new meta data for key pages to improve rankings
Architecture for accurate keyword targeting and enhanced user interface
Implement a revamped mobile optimisation strategy
Improve brand visibility on visual mediums, e.g. YouTube
Overhaul the existing reports format to offer better insight
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Comprehensive Content Marketing
Construct a comprehensive content marketing strategy with hundreds of topics and thousands of keywords to be ulilised
Create on-topic articles to promote brand and target keywords
Content & linkable asset creation
Conduct outreach & link building campaigns to bring in more traffic
The optimisation results
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Huge increase in global organic traffic, brand awareness, leads & sales!
Summary
Bubblegum teamed up with Maker&Son in March of 2019. We focused on auditing the website to detect errors and subsequently fixing them for the first couple of months. Once a strong and reliable foundation was established, we began building on it with strategic implementations that encompassed content creation via our content marketing strategy, link building campaigns, and vital technical implementations. Website design was revamped and user interface was elevated.
A few months into our partnership, the implementation of our best SEO practices started coming to fruition. Organic metrics for the Maker&Son website shot up dramatically, led by a whopping 130% increase in organic sessions and an 80% boost in keyword impressions. Accurate keyword targeting enabled the website to attract the right audience and as a result, a rise of 110% in YOY organic goal conversions was observed over a 6-month period.
