Case Study
Increase in organic visibility & brand awareness for video production company in London
+ 53 50 30 215 %
Increase in users organic traffic organic goal completion keyword impressions
Project briefing
About the client
The challenge
As the Kartoffel website had no type of SEO work in the past and content marketing hadn’t been made a focal marketing point, a “start from scratch” approach was deemed apt for this case. We would have to bake our best SEO practices into top-notch fresh content and serve it to the right audience using an array of methods and tactics. While doing this, we had to keep in mind the ultimate goal of raising brand visibility & helping with CRO to improve website leads.
Project goal
Eoin Dowdall, the founder of Kartoffel Films, contacted us with a need to increase website leads and to grow the online visibility of his brand. Eoin had a basic understanding of SEO and its imperative components, but very little action had been taken over the years in regards an organic strategy. He was in need of an expert’s touch to elevate his brand to greater heights.
After further investigation and liaisons with Eoin, we understood what success looked like and reverse engineered this outcome into a set the prime objectives, KPIs and SEO strategy.
Kartoffel Films’ website also lacked consistent production in the content marketing department. Their blog had been neglected for a long time and opportunities weren’t being capitalised on. Thus we decided to include content creation in our list of priorities for our client.
Missing, thin, or unoptimised content with low keyword density
Missed opportunities due to misemployment of keywords
No local positioning of the brand, services, or keywords
Non-existent or non optimised meta data for the majority of pages
Broken, low quality or outdated pages wasting crawl budget
Weak backlink profile and authority
Weak internal linking
Blog lacking a content strategy and long tail keywords
Obscure and missing call-to-actions (CTA), ineffective for conversions
The Solution
A strategically integrated SEO & Content Marketing campaign
Complex on & off-site Search Engine Optimisation
Technical SEO audit & implementations to detect & fix crawling and indexation issues to underpin the foundations of the website
Research and map out a brand new list of targeted keywords
Write new (or tweak) meta data for all pages
Feature relevant keywords in content for improved rankings
Devise and implement a mobile optimisation strategy
Create more persuasive CTAs and reposition them
Revamp the existing reports format to monitor the site
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Comprehensive Content Marketing
Formulate a thorough content marketing strategy with numerous topics and keywords
Create insightful and enticing articles for long-tail keywords
Put out valuable and linkable content assets
Conduct outreach & link building campaigns to bring in more traffic & build authority
Use more branded material to boost brand visibility
The optimisation results
Massive uplift in organic traffic, leads, & brand awareness
Summary
Bubblegum Search partnered up with Kartoffel Films in December 2018. We conducted a comprehensive technical audit and followed it up with a content audit to take a snapshot of the website and combat the shortcomings right out of the gate. To that end, the first couple of months were spent with technical improvements and laying the groundwork for SEO best practices to come into play.
A few months in, our meticulous SEO efforts started kicking in. We noticed the organic metrics skyrocketed around the 5-month mark and later months proved this growth was sustainable. Compared to the first 5 months of our partnership, the latter 5 month stretch had 50% more organic traffic, 70% more organic clicks, 215% more keyword impressions, and 37% more organic goal completions. Our content marketing & outreach campaigns also paid off with a 100% rise in the number of referring domains.
