Case Study
How SEO helped a premium home and garden brand increase organic traffic by 330%
+ 330 48 181 %
Increase in organic traffic keyword impressions keyword clicks
Project briefing
About the client
Into The Garden Room is a premium garden building company based in Surrey, designing and building bespoke garden rooms, offices, gyms and outdoor living spaces for customers across the South East.
The business had a strong product, a clear reputation for quality and a highly considered customer journey. However, its organic visibility was not fully reflecting the strength of the brand or the level of demand in the market.
This created a clear opportunity to help more customers find the business at the point they were actively researching garden rooms, home offices, outdoor spaces and premium garden buildings.
The challenge
Into The Garden Room operated in a competitive, high value market where customers often research carefully before making an enquiry.
The website had strong commercial potential, but there were several SEO issues holding it back. Key pages were under optimised, technical issues needed fixing, local search visibility was limited, and the site lacked a clear keyword strategy across services, uses and locations.
The challenge was to build stronger SEO foundations, improve visibility for high intent searches and help the brand compete more effectively against businesses already investing in organic search.
The opportunity
The goal was to turn organic search into a stronger source of qualified enquiries.
Into The Garden Room already had the product quality, customer service and reputation needed to convert customers once they found the brand. The missing piece was greater visibility across the searches people make when comparing garden rooms, home offices, gyms, studios and outdoor living spaces.
Our focus was to improve the site’s technical performance, expand its keyword reach, create stronger landing pages and build the authority needed to compete in a valuable and growing market.
Minimal SEO work done in the past
No prior keyword strategy leading to missed opportunities
Critical technical errors to be rectified
Competition way ahead in terms of rankings and optimisation
No existing competitive analysis
Very low site speed - sending problematic signals to search engines
No prior SEO outreach - poor backlink profile
Metadata refresh/creation for core pages
Nonexistent internal linking structure
Unoptimised Google My Business profile
Inactive blog section with unoptimised content
Dozens of new pages to be designed and pushed live
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The Solution
A focused SEO strategy built to increase organic visibility, traffic and enquiries
Technical SEO, local search content and authority building
Roadmap created as the initial phase of SEO processes
Extensive keyword research and mapping from scratch
Technical fixes put in place to correct historical errors
New metadata for all worthwhile pages on the heels of keyword mapping
Competitors examined and content gap analysis conducted
Detailed local strategy constructed with a comprehensive local audit
New landing pages created as part of local SEO strategy
Bubblegum’s own blog planning strategy with blog calendar as a final product
Bubblegum’s own blog planning strategy with blog calendar as a final product
On-page keyword analysis to bulk up and improve existing content
Internal linking audit and new structure created sitewide
FAQ section revamped with brand new questions and optimised positioning
Outreach campaigns sent out to bolster backlink profile
Organic growth that translated into more enquiries
268% YoY organic traffic growth in a competitive home improvement market
Summary
Organic traffic increased significantly after we improved the site’s SEO foundations and expanded the number of relevant search opportunities the brand could compete for.
We started by auditing the website, identifying technical issues and mapping the most valuable keyword opportunities across services, locations and customer use cases. This helped us move beyond a narrow set of garden room terms and target the different ways customers search when researching home offices, garden gyms, outdoor studios and premium garden buildings.
Local SEO was also a major opportunity. Into The Garden Room served customers across Surrey and the South East, but the website did not properly reflect this. We created a stronger local search strategy, improved the Google Business Profile and built new landing pages to help the brand appear for more location based searches.
Alongside this, we improved metadata, refreshed core page content, strengthened internal linking, reviewed competitor performance and developed a content plan based on real customer questions and search demand.
Once the foundations were in place, the website started to gain more visibility across priority searches. This led to stronger organic traffic, more keyword clicks and a noticeable increase in enquiries and sales for the client.