We’re often asked how much money needs to be spent before an SEO campaign starts to see traction and results.
It’s hard to give a specific answer, just as there are several factors you need to consider.
If you’re asking this question or want to see how much of your marketing budget you need to allocate to SEO, these considerations should help.
SEO takes time to implement
SEO isn’t something that you can do in the space of a few weeks. It can take between six to twelve months to see results and longer for new websites in competitive industries.
If you see an SEO agency that promises to get you to the top of the SERPs in a week or two, run away really quickly!
Why does it take so long to optimise for SEO?
A professional SEO agency needs to do a lot of work to get you to rank for the right keywords. There’s a lot of research, analysis and optimisations that needs to be done.
Trust us though; the results you see at the end will be worth it!
The larger your business, and more competitive your sector, the more you need to invest
As a rule of thumb, the bigger your business, the more money you typically need to invest in your search optimisation efforts.
This is because:
- You have more products and services you need to sell
- You have more content on your website that needs optimising
- You have more (and larger) competitors you need to target
- You operate in more parts of the UK, as well as potentially other countries
If you’re a microbusiness or operate in a smaller location, you generally don’t have to invest as much in search engine optimisation.
We offer a local SEO package that might be right for your needs if this is the case.
Cheaper does not mean better
If you’re concerned about budget, you might have seen some agencies offer SEO for enticingly low prices.
The issue is that if you use a cheap SEO service provider, you won’t see the right results.
In the best-case scenario, they’ll waste your money and time focusing on the wrong strategies. In the worst-case scenario, they’ll get your website penalised by Google.
A professional SEO agency for small businesses (like Bubblegum Search) will get to know your business and work with your in-house team to create an SEO strategy tailored to your needs.
So… how much will I need to invest?
You want to know how much you’ll have to spend before you see your business climb up the search engine results. We completely understand!
Let’s take three different companies with different goals and needs.
- Business A is a large UK business that is looking to move into international markets and find new customers.
- Business B is an SME that has a decent presence in the search engines, but wants to get ahead of its competitors.
- Business C is a two-person business that has just set up a website and wants to start getting noticed in the local Google results.
We have a wide range of SEO packages and local SEO packages to suit many companies and most importantly, every budget.
- We’d recommend that Business A uses our high-competition SEO package, which is £3,500 a month.
- We’d recommend that Business B gets started with our medium-competition SEO package, which is £1,700 a month.
- Finally, we’d recommend Business C gets started with our small business local SEO package, which is £435 a month.
For this, you get intensive keyword research, SEO recommendations and implementation, as well as monthly reporting so you can see how your website is doing.
As we mentioned earlier, it can take between six to twelve months to see results in Google. So this means:
- Business A can expect to spend between £21,000 and £42,000
- Business B can expect to spend between £10,200 and £20,400
- Business C can expect to spend between £2,610 and £5,220
Seems like a lot? Think of SEO like you would any other investment in your business. A company car, a new office building, only bigger and better that over time, provides a great return on your investment.
SEO can lead to a sizable return on investment for your business, anything from ten to thirty times what you put in. This means…
- Business A can see an ROI between £210,000 and £1,260,000
- Business B can see an ROI between £102,000 and £612,000
- Business C can see an ROI between £26,100 and £156,600
You get what you put in with SEO. Put the effort in now, and your website will rank for the right keywords for months and years to come.
That means more organic traffic, more leads, more sales and ultimately… more success!
Want to know more about our SEO packages and which is right for your business?
Book a call today and chat with one of our experts.