How it works
How we get AI talking about you, without you lifting a finger
Your buyer asked AI who to choose, and it named your competitor. Half the brands we test don't show up in a single one of 120 AI answers, not because they're worse, but because nobody got them onto the pages AI trusts. Here's how we change that. Your part takes about as long as a coffee.
STEP 1
We find out exactly who AI recommends instead of you
We run your real buyer questions through ChatGPT, Gemini, Google's AI and more, dozens of times over. You'll see who gets named, how often, and which third-party pages those answers are pulling from.
STEP 2
We go after the pages that actually move the needle
Forget random links and spammy directories. We pitch the comparison articles, review roundups and specialist publications that AI keeps citing in your market, and we handle every email and follow-up ourselves.
STEP 3
You get named, and you watch yourself overtake competitors
Every month your guaranteed mentions land as live links you can click. Your dashboard then tracks how often AI names you, question by question, against the competitors it used to recommend instead.
Your part: a 30-minute kick-off call, then a quick look at your monthly report. We do everything else.
The new scorecard
Link building is so 2020
Back then, success meant a spreadsheet full of backlinks that nobody ever clicked. Your buyers still search Google, but more and more of them also ask AI who to choose, and AI builds its answer from what trusted sites say about you. So we've flipped the scorecard: we build your brand's reputation on those sources, making sure every mention is accurate, positive and positions you the way you want. Any link that comes with it is a welcome bonus.
This is the report you'll get. Here's ours.
Anyone can send you a link and call it a win. You get a live SourceSignal dashboard showing every mention we've won you, how often AI cites it, and how often AI names you on the questions your buyers actually ask. These are Bubblegum's own numbers, straight from our account.
Yours shows your questions, your competitors and your mentions, updated as new answers come in. Figures from SourceSignal for Bubblegum Search, 27 September to 26 October 2026.
Proof
We tested it on ourselves before we sold it to anyone
Before offering this to a single client, we ran the whole process on Bubblegum. Here's what happened.
Our own brand
AI mentions and citations climbing from April to September 2026
MentionsCitationsAhrefs Brand Radar · April to September 2026 · the zeroes are completed checks with no appearances
11
editorial "best agency" lists now naming Bubblegum, all live and checked weekly
12 → 350
IDS-INDATA AI referral sessions, year on year
Combined SEO and Digital PR programme · See the case study →
10 → 300
Homefulness AI referral sessions, year on year
Alongside a 287% rise in organic consultation bookings · Jan to Apr 2026 vs 2025
Our own brand · the bit that matters
Share of AI answers more than doubled in twelve weeks: 6.5% to 14.5%
How to read it: the line is how often AI names Bubblegum across our tracked buyer questions. The numbered flags are brand mentions we won, in the order we won them. Same chart your dashboard shows, from SourceSignal, 28 July to 25 October 2026.
What clients say about working with us
★★★★★
"I 'kissed many frogs' finding Bubblegum. I am happy with the service, expertise, value for money and the ROI."
★★★★★
"Matt and his team at Bubblegum are true professionals. Take it from me, I have used the big agencies and the small ones. Bubblegum is perfect: big enough to have the resources to support amazing data, yet small enough to give me the attention I need. Very satisfied!"
★★★★★
"Since working with Bubblegum we have seen our SEO rankings significantly improve, leading to a marked increase in our leads and conversions."
Want to see who AI recommends instead of you? Twenty minutes and you'll know.
Book a strategy call with Matt ↗Packages
Pick the level that fits, and every plan comes with guaranteed mentions
THIS IS FOR YOU IF
- ✓ Your buyers research and compare before they choose
- ✓ AI already names your competitors, and not you
- ✓ You want proof you can click, not reports full of activity
IT'S NOT FOR YOU IF
- ✕ You want a number one ranking guaranteed (nobody honest can promise that)
- ✕ You're after a one-off batch of links
- ✕ You need results by next week
Every plan includes the full service. Delivery is never an extra.
We track the buyer questions that matter commercially, then use what we find to choose the sources and run the outreach. You get mentions won for you, not another dashboard to interpret.
For less than the cost of a part-time marketer, you get a specialist team doing the outreach for you. Need more brands or more mentions? Ask about a bespoke programme.
OUR DELIVERY COMMITMENT
Guaranteed every month. Any shortfall rolls over.
Your plan includes a guaranteed minimum of 1, 2 or 4 relevant brand mentions a month. If a month falls short, the balance rolls into the next month on top of that month's allocation.
Straight-talk small print: we guarantee the mentions. We don't guarantee specific publishers or AI rankings, because nobody honest can promise those. Premium publisher fees are always quoted separately for your approval. Prices exclude VAT.
Optional add-on
Add AI gap pages: the content AI is actively looking for
These aren't bog-standard SEO blogs written to hit a word count. Every page starts from SourceSignal data: the questions your buyers ask, the sources AI keeps citing, and the exact gaps where AI wants an answer and your site doesn't have one. Where a page already exists, we rework its intent and format so AI can actually use it. Where it doesn't, we build it from scratch.
Content 2
£400 /month
2 pages a month · £200 a page
Content 4
£720 /month
4 pages a month · £180 a page
Content 6
£960 /month
6 pages a month · £160 a page
Pages arrive ready to publish. We publish them for you if you give us CMS access, and if you'd rather publish them yourself, the month still counts. Prices exclude VAT.
Your first 90 days
What happens in your first 90 days
Your guaranteed mentions start counting from month one.
FAQs
Before you book
How quickly will I see results?
Your first mentions land in month one. Many brands see AI answers start to move within weeks, but we never promise a date, because each AI platform updates on its own schedule.
What actually counts as a mention?
Your brand named on a relevant third-party page, such as a comparison list, review roundup, industry article or specialist publication. If it wouldn't help a buyer choose you, it doesn't count.
Does this replace my SEO?
No, it works alongside it. Google still sends you buyers, and this makes sure AI recommends you too. Plenty of our clients run both, and each one strengthens the other.
What if you miss the guarantee?
The shortfall rolls into the next month on top of that month's mentions, so you always get what you paid for.
Do I need to change my website?
No, because the mentions happen on other people's sites. If your monthly gap report shows pages AI wants from you, you can add AI gap pages and we'll build them.
Is there a contract?
Just a simple one-page agreement with the key terms in plain English. There's no 12-month lock-in, no setup fee and no small-print surprises. Stay because it's working, and if it isn't, you can leave with one calendar month's notice.
Can I just do this myself?
You can. Our software, SourceSignal, gives you the same data, with a 14-day free trial and no card needed. Most busy teams find it's quicker and cheaper to let us run the outreach.
Who you'll work with
A boutique agency, so you'll work with me, not a sales team
Bubblegum is boutique by design. I'm Matt Cayless, the founder, and I lead the strategy on every account myself rather than passing you down a chain. I've spent 15+ years in SEO, spoken at BrightonSEO, written for TechRadar, Ahrefs and Startups, and co-founded SourceSignal, the software behind everything on this page. When you book a call, you get me, and I'll tell you honestly whether this is right for you.
Connect with me on LinkedIn →Ready when you are
AI is picking its favourite brands right now, so make sure you're one of them
AI search is still early, and the brands that get mentioned now are the ones AI keeps recommending later. Book a 20-minute strategy call with Matt and he'll show you exactly who AI recommends instead of you, and what it would take to change that.
YOUR 20-MINUTE CALL
What you'll walk away with
- 1Who AI recommends instead of you, on your real buyer questions
- 2The sources AI is pulling those answers from
- 3An honest view on whether this is right for you
With Matt, the founder. No sales team, no obligation.