Struggling to Be Seen in Google or AI Search?
You might be stuck in the Authority Gap — where great pet brands stay invisible because search engines and buyers don’t yet trust you.
Often, that’s due to outdated tactics we call Legacy Link Thinking™ — where the goal is just “get links,” regardless of quality, brand value, or trust signals.
Our Pet PR Agency fix that with smart PR campaigns that earn media coverage, build backlinks, generate brand mentions, and get your brand found in all the right places.
What’s Really Holding Pet Brands Back?
You’re building a great product.
You might be investing in Meta or Google Ads.
Maybe even publishing content.
But you’re still struggling with:
- Low visibility in Google
- No organic traffic
- Weak brand trust
- Rising ad costs and over-reliance on paid channels
- No idea how to get high-quality backlinks or coverage
The problem isn’t your product. It’s your approach to visibility.
Too many brands are still stuck in Legacy Link Thinking™:
- Chasing link quantity over quality
- Using outdated SEO tactics
- Ignoring the importance of brand mentions in trusted sources
- Treating Pet PR as optional — when it’s now essential for growth
In today’s search landscape — especially with AI search evolving — these tactics fall flat.
Without backlinks and brand mentions, you stay invisible.
The Pet PR Growth System™ — Your Brand’s Way Out of the Authority Gap
We help pet brands grow their organic visibility, credibility, and search rankings by earning trusted media coverage, high-quality backlinks, and brand mentions in the places that matter most.
It’s a modern solution built to replace Legacy Link Thinking™ with a smarter, brand-first strategy.
We craft story-driven or expert-led campaigns based on your product and audience
We pitch those to journalists at pet, lifestyle, and national publications
You earn: - Contextual backlinks that support SEO - Brand mentions that boost both Google and AI-powered search
This drives stronger rankings, branded search, and lasting visibility
It’s not about chasing links.
It’s about building brand authority that compounds over time.
What to Expect in the First 90 Days
Pet Digital PR isn’t a quick fix — it’s a long-term growth strategy.
Here’s what typically happens in your first 3 months:
Outreach begins — and we start landing placements
Your brand is featured and mentioned in relevant media
You earn backlinks, build authority, and begin ranking more visibly
Unlike legacy SEO tactics, every link and brand mention we earn builds trust — with Google, AI platforms, and real customers.
Trusted by Brands That Want to Be Known
More Than 3x Increase in Sessions in Less Than 9 Months.
8 months saw a 300% Increase in Website Impressions
From Less Than 1k to over 3k Clicks in 12 Months
Tripled Impressions in only 5 months.
Doubled Clicks in Less Than 9 Months
From Zero to More Than 6,000 Visits in only 6 months!
Why Legacy Link Thinking™ Is Holding Pet Brands Back
The old SEO mindset focused on volume: more links = better rankings.
But Google’s smarter. AI search has changed the rules.
Here’s why Legacy Link Thinking™ fails pet brands:
- Low-quality links can now hurt more than help
- DA/DR scores don’t equal real trust
- Most “link building” ignores the power of brand mentions
- SEO and PR are still treated as separate — but they shouldn’t be
- Strategic Digital PR
- Links earned through real editorial coverage
- Mentions of your brand in trusted sources
- Recognition in the places your audience already reads, searches, and trusts
Legacy Link Thinking™ vs The Pet PR Growth System™
Legacy Link Thinking™
The Pet PR Growth System™
🎯 Link Strategy
Buy/Swap/Stack low-quality links
Earn relevant, trusted backlinks
🔗 Brand Mentions
Ignored or undervalued
Core outcome — fuels visibility & trust
🤖 Google’s View
Low trust, low relevance
High authority and relevance
💡 AI Search Signals
Rarely referenced = not included
Mentioned in summaries and results
📈 Branded Search
Flat or volatile
Grows through repeated coverage
🧠 Brand Equity
Disconnected from SEO
SEO and PR work together to build trust
🔄 Long-Term Value
Short-term, high risk
Compounding, sustainable visibility
Here’s What Working With Us Looks Like
1. Discovery Call
We get to know your brand, goals, and audience.
2. Campaign Strategy
We return with 3 custom Digital PR campaign ideas — totally free.
3. Campaign Activation
Once approved, we begin outreach and link/mention tracking.
4. Growth Over Time
You’ll earn features, backlinks, and brand mentions that build real authority.
Get 3 Free Digital PR Ideas for Your Pet Brand
Book a free discovery call. We’ll ask a few quick questions about your audience and goals.
Then we’ll return with 3 complimentary PR campaign ideas tailored to your brand.
No pressure. No fluff. Just strategic ideas to grow your visibility, authority, and trust.
Pet PR: Your Questions Answered
Do you guarantee backlinks?
Yes — every campaign includes a guaranteed minimum number of backlinks (as shown in your chosen package). If we don’t hit the target, we’ll continue pitching until we do.
Can I buy just one campaign?
Do you offer ongoing campaign packages?
Yes — longer-term partnerships offer better value:
- 3-month commitment = 5% off per campaign
- 6-month commitment = 10% off per campaign
- 12-month commitment = 15% off per campaign
How long does a campaign take?
What kind of links will I get — and are they relevant to my niche?
Yes — we focus on links from pet media, lifestyle titles, and national publications relevant to your brand’s audience. We track and categorise every backlink so you can see quality and relevance.
What’s included in a campaign?
Every campaign includes:
- Story ideation
- Press release writing or expert commentary
- Journalist/media list building
- Outreach and follow-ups
- Link tracking and reporting
Can I use my own expert or internal data?
Yes — we encourage it! We’ll help you position your data, founder, or in-house expert as a credible voice that journalists want to quote.
Do I get final say on campaign content?
Ready to Retire Legacy Link Thinking™ and Build Brand Authority?
Visibility without trust is wasted attention.
Let’s fix that — with pet-focused Digital PR campaigns that earn backlinks and brand mentions that actually move the needle.