When you run a small business, you may think of search engine optimisation (SEO) as something that only large companies do to stand out in the search engine results pages.
However, the truth is that small businesses can take advantage of SEO too.
Here are just some of the reasons why SEO is suitable for small businesses like yours.
1. SEO is one of the most cost-effective marketing strategies you can use
When you are responsible for a small business, you may have a more modest marketing budget to work with. This means you have to make every penny count.
Unlike other marketing channels, SEO when done correctly will provide you with a solid return on investment. The more you put in, the more you get back over time.
Moz advises that the average ROI for search engine optimisation is 175%, meaning you can make £2.75 for every £1 you invest in SEO.
Why is SEO so cost-effective?
Many of your prospective customers will come to your website through organic search, with over half of all web traffic coming through search engines.
SEO gives you the opportunity not only to find high-quality leads, but also target customers who are ready to make a purchase and provide high value content at each level of the buying cycle. Earning trust and ensuring your brand is top of mind during the research stage.
2. SEO scales as your business does
The beauty of SEO is that you can do as much or as little of it as you need to.
This means that as your small business grows, you can easily scale your search engine optimisation efforts by creating more content or utilising more keywords or adding more pages and services/ products.
Bubblegum Search provides a range of SEO services, meaning you can choose the right SEO package to suit the specific needs and budget of your business. No matter whether you’re launching a new product or migrating your domain, we’ve got you covered.
3. SEO helps you focus on local customers
Even if you only provide products and services to a localised area, you can still use SEO to entice prospective customers to make a purchase.
Local SEO lets you focus your efforts on towns, villages and cities near you, meaning you don’t have to worry about wasting money targeting the wrong people.
According to Google, nearly one in five local smartphone searches lead to the customer buying the very same day. This makes local SEO an easy and effective way to promote your business to nearby shoppers.
If you need help setting up and maintaining local SEO for your business, Our Local SEO Packages should be a great fit.
4. A good SEO strategy makes the rest of your sales and marketing easier
When you run a small business, you can often end up wearing many hats. As well as being the chief marketer, you’re also the senior salesperson and lead accountant! This may mean you don’t have as much time to promote your brand as you would like.
If you’re short on time, utilising SEO can make life easier for your business as it provides many knock-on effects.
For example, making your website faster and more user friendly is not only good for your search engine rankings, but can make it easier for customers to buy from you too.
If you write lots of SEO-optimised content, you can repurpose it and use it on your social media channels, saving hours not having to come up with new messages.
5. SEO can help build your brand
Even if customers don’t click on the links to your site, little by little, you are gradually building brand awareness. The more prospective customers see your name and website link, the more likely they are to consider buying from you.
It takes about eight touchpoints before a customer makes a purchase from a business, and SEO can be integral in moving prospective customers through your sales funnel.
A great way you can grow your brand is through blogger outreach. Building links on high-quality websites in your industry can not only help improve your presence in the search engine rankings, but introduce your business to brand new audiences too.
In conclusion – why SEO is suitable for your small business
It doesn’t matter if you have one employee or fifty; SEO should more often than not be considered as a critical part of your marketing mix.
The good news is that if you don’t have the time or the knowledge to implement an SEO strategy, there are agencies that can do it for you.
If you’d like to know more about the benefits of SEO for your small business, why not go ahead and Book A Call today!