Case Study

Capture as many one-off customers to the water park during the peak season using Facebook Ads

Free marketing plan
Talk to an expert

£1.19 232 7.3% 600% 

Average Facebook & Instagram Ads Cost Per Click  Facebook & Instagram Ads ‘Book Now’ Conversions  Average Conversion Rate over the Campaign Period Return On Ad Spend (ROAS)

Project briefing

About the client

Thorpe Lakes Aqua Park is a water sports activity centre next door to Thorpe Park – an adventure theme park based in Surrey.

The aqua park is home to an inflatable course that the whole family can enjoy. Not only does Thorpe Lakes offer this exciting part of the park, but they also have wakeboarding & skiing facilities, as well as hosting birthday parties and corporate events.

Thorpe Lakes is a family-first destination for all watersport fanatics!

The challenge

The aqua park had not, up until this point, run any real paid marketing – other than a handful of boosted posts on social media, so there were no foundations or data to learn from when launching the campaign.

The website, from a technical perspective, did not have any tracking in place which meant any activity that could be run was not tracked, meaning there was no way to keep tabs on the performance of any of Thorpe Lakes’ previous marketing efforts.

Top line challenges

Project goal

While Thorpe Lakes draws in customers throughout the season that comes to the park often, there was a need to pull in new, one-off visitors – especially during the summer holidays and within weeks of great weather. The aim was to capture and convert leads on the same day or the next day – ensuring Thorpe Lakes was top of mind when choosing a day out for the whole family or for a birthday party.

A lack of data to benchmark against.

No conversion tracking.

Keyword & competitor research was required.

Website lacked basic conversion optimization best practices.

Ready to start your digital marketing journey?

Book a Call today or request your free marketing plan and take the first step towards supercharging your online presence.

Book a Call

No commitment.
No obligations.
Just a talk and maybe
a solid marketing plan.

The Solution

A highly targetedAds campaign on Facebook and Instagram with goal conversion tracking & conversion rate optimisation (CRO).

Summary

We had identified that a quick turnaround time was required to ensure we capitalised on the time remaining in the summer holiday season. This meant we had roughly 2 weeks in June to build out the ad copy and imagery.
Some of the Facebook and Instagram campaigns were launched in the first week of July and others in the month’s second half.

In the first month of the campaign going live, ads were delivered to more than 113 000 prospective users and generated hundreds of conversions from the website that turned either into the purchase of tickets to the aqua park or the booking of birthday parties for the summer months.

Comprehensive Content Marketing

We’ve reached 370.979 people

We’ve had 2141 landing page views

We’ve had 232 “Book Now” conversions straight from the website, but we also had multiple instances where the client received phone calls from the website.

And taking Thopes Lakes' average sale value into consideration Bubblegum Search achieved a Return On Ad Spend of over 600%.

“We have been using Bubblegum for around 6 months now and I have found them knowledgeable, friendly and reasonably priced. We have seen some great results so far and plan to continue using their services going forward.”
Ben Cordery
Thorpe Lakes, Marketing Director

Start Increasing Your Organic Traffic Today!

Get Your FREE Marketing Plan
Book a Call
Tagged