Best Brand Mention Agencies in the UK

Brand mentions have always helped businesses build trust online, but their value now goes well beyond the occasional backlink.

Potential customers are using ChatGPT, Google AI Overviews, Perplexity and other AI platforms to research products, compare providers and decide which brands are worth considering.

And these platforms do not only rely on what a business says about itself.

In fact, they heavily lean on reviews, listicles, publisher articles, directories, forums and other third-party sources. So, if your competitors are regularly mentioned in the places shaping those answers while your brand is nowhere to be seen, you have a visibility problem.

However, this does not mean the aim is to collect as many mentions as humanly possible.

A strong brand mention should appear in a relevant source, reach the right audience and connect your business with the product, service or expertise you want to be known for. Ten random mentions might look impressive in a report, but they are unlikely to do much if none of them influences the conversations that matter to your customers.

The agencies below all help businesses build stronger third-party recognition, although they take slightly different routes to get there.

How we selected the agencies

Let’s get the obvious point out of the way: this article is published by Bubblegum Search, and we have placed ourselves first.

We are not going to pretend an entirely independent judging panel spent six months reaching that conclusion.

Our selection is based on the factors we believe matter when choosing a brand mention agency:

• • the relevance of the publications and sources being targeted;

• • how the agency identifies worthwhile opportunities;

• • its outreach and Digital PR capabilities;

• • whether the work supports traditional and AI search visibility;

• • the level of strategy and reporting involved.

The right agency will depend on whether you need source-led outreach, scalable placements, creative Digital PR or a broader AI visibility programme.

1. Bubblegum Search

Best for AI Search Intelligence and source-led brand mention outreach

Yes, this is us. But we do have a reason beyond owning the website.

At Bubblegum Search, we do not think brand mention building should begin with a generic spreadsheet of websites sorted by domain rating.

It should begin by understanding where your brand is missing and why competitors are appearing instead.

Our AI Search Intelligence tracks commercially important prompts across platforms such as ChatGPT and Google AI Overviews. It shows which brands are being mentioned, how they are being positioned and which third-party sources appear to be influencing the answers.

That might reveal that a competitor is repeatedly included in influential comparison articles, that a specialist publisher covers the category but leaves your business out or that reviews and directories are doing more to influence the answer than another blog post on your website ever could.

Once the gap is clear, we can focus outreach on the sources most likely to matter.

Our approach combines AI visibility tracking, source-of-influence analysis, Digital PR, publisher outreach and linked or unlinked brand mention building.

In other words, we use the intelligence to work out where the opportunity is, rather than buying ten placements and crossing our fingers.

We work directly with growing brands and also provide white-label AI Search Intelligence and brand mention outreach for agencies.

Best suited to: Brands and agencies that want to understand why competitors are appearing in AI answers before deciding where to focus their outreach.

Want to see which sources are shaping your AI visibility? Get a free AI SEO visibility audit.

2. Click Intelligence

Best for scalable brand mention placements

Click Intelligence offers a dedicated brand mention service focused on securing placements in reviews, listicles and relevant editorial content.

Its packages are structured around factors such as domain rating and estimated traffic, with bulk-ordering and white-label options available. That makes it a practical choice for agencies or in-house teams managing several campaigns at once.

The service includes publisher selection, bespoke content, outreach, placement and reporting. Click Intelligence also positions its brand mentions as a way to support both traditional SEO and AI visibility.

Its approach is more straightforward and placement-led than Bubblegum’s source-first model. That is not necessarily a criticism. Sometimes you already know the type of coverage you want and mainly need someone to go out and secure it at scale.

Best suited to: Agencies, resellers and in-house teams looking for a clear, scalable route to listicle, review and editorial placements.

3. Digitaloft

Best for building third-party proof around buying decisions

Digitaloft combines Digital PR, SEO and GEO with a strong focus on the searches and AI answers that influence what people buy and which companies they choose.

Its work includes product PR, expert commentary, research-led campaigns, reviews, roundups and comparison coverage. The aim is not simply to earn a link, but to build the third-party proof that helps a brand become found, trusted and recommended.

That distinction matters.

A mention in a relevant buying guide may be far more useful than a link from a technically stronger website with little connection to the customer journey. After all, very few customers have selected a supplier because its latest backlink came from a DR 73 domain.

Digitaloft’s approach is likely to appeal particularly to consumer and ecommerce brands that want PR activity tied closely to product discovery and commercial search visibility.

Best suited to: Consumer and ecommerce brands looking for Digital PR and third-party coverage that supports buying decisions.

4. JBH

Best for creative Digital PR and wider GEO campaigns

JBH is likely to suit brands that want to make a little more noise.

Its work combines creative Digital PR with prompt mapping, on-site optimisation and linked or unlinked authority mentions. The agency also tracks AI visibility, citations and competitor presence across several platforms.

Rather than focusing only on adding brands to existing articles, JBH develops campaigns, data, stories and expert commentary that publishers may want to cover.

When that works, one strong idea can generate mentions across several relevant publications and support brand awareness, links and AI-search visibility at the same time.

The obvious catch is that journalists do not generally work from a guaranteed-delivery spreadsheet. You are backing the idea and the agency’s ability to get people interested in it.

Best suited to: Brands wanting creative, campaign-led Digital PR alongside wider GEO and authority-building work.

5. Kaizen

Best for connecting AI citation insights with Digital PR

Kaizen also joins AI visibility analysis with Digital PR rather than treating the two as departments that occasionally wave at each other in the corridor.

Its AI service includes building prompt banks, tracking visibility across models and identifying content gaps. Kaizen can then use frequently cited sources to create targeted prospect lists for Digital PR, links and brand mentions.

Its wider PR offering includes competitor analysis, data-led creative campaigns, targeted content, expert commentary and strategic partnerships.

That creates a sensible connection between diagnosis and action. Rather than tracking visibility for the sake of producing another dashboard, the findings can help point towards the publications, topics and coverage opportunities worth pursuing.

Best suited to: Brands looking for a broader programme connecting AI visibility, content and Digital PR.

Brand mention agencies compared

Each agency approaches brand mentions from a slightly different direction.

Bubblegum begins with prompts, answers and the sources influencing them. Click Intelligence offers a more structured route to placements at scale. Digitaloft focuses heavily on buying-search visibility, while JBH leans into creative campaigns. Kaizen connects citation analysis with wider Digital PR activity.

Here is the quick version for anyone who skipped straight to the table. No judgement — that is what tables are for.

What should you look for in a brand mention agency?

Whichever agency you choose, the main thing to understand is how it decides where your brand should appear.

Metrics such as domain rating and traffic can be useful, but they do not tell you whether a source is relevant to your customers or influential within the topics you want to be known for.

The context matters too.

A company name dropped awkwardly into an unrelated article is unlikely to achieve much. A stronger mention connects your brand with the correct service, product, location or expertise and appears in front of an audience that may genuinely care.

The best approach will depend on whether you need scalable placements, creative Digital PR or a more intelligence-led strategy.

See which sources your brand is missing from

Bubblegum’s AI Search Intelligence tracks commercially important prompts, identifies the competitors being recommended and uncovers the third-party sources influencing those answers.

We then turn those findings into targeted Digital PR and brand mention outreach.

Get a free AI Visibility snapshot to see how your brand appears in AI Search.