Case Study

Sherpr

Increasing online visibility & organic traffic for international luggage shipping company

320%

Increase in organic traffic

250%

Increase in keyword impressions

145%

Increase in organic revenue

About

Sherpr is a luggage & box shipping company. They offer local & international shipping to all their customers who wish to send parcels, boxes, suitcases, bikes, golf clubs and more without the hassle of lifting and carrying it themselves. Their door-to-door service ensures safe and reliable transport of delicate and fragile goods.

Our client has a special interest in helping students move with their student shipping services. This aspect of their business enables students to relocate with ease and facilitates their major life decisions. With operations in over 100 countries, Sherpr guarantees a smooth transition for all relocating students.

Goal

Andew Watson, Founder & CEO of Sherpr, got in touch with our SEO agency mid-2020 to discuss their ambitions and needs regarding the online facet of the business. Sherpr was facing fierce competition from a few well-established shipping companies and organic growth was essential if they were to ever overtake their competitors.

Some of the areas they highlighted were low organic traffic, unsatisfactory conversion rate, little to none organic revenue and need of technical assistance. In other words, this was a tailor-made case for the expertise of Bubblegum Search!

Our initial investigation showed us that there was a lot of technical SEO ground to cover before we could enact any planned on-page implementations. Historic pages and orphaned pages to be redirected, old services pages that were no longer available, low site speed that stymies visitor journey and no mobile-first optimisation.

We proposed to Sherpr a comprehensive plan that included a full restructuring of their URL framework in a way to encompass all services rendered with a broadened perspective. Upon our initial agreement, we began our collaboration with Sherpr G in June 2020.

SHERPR GLOBAL

The Challenge

Sherpr.com required a full-on approach, a plan from scratch, as any form or shape of SEO optimisation had been missing from the website. We went back to the basics and put together an all-inclusive SEO plan.

Top line challenges

  • URL structure not reflective of current services
  • Poor website design - unnecessary hurdles for the user journey
  • Metadata refresh needed for core pages
  • No prior outreach projects - poor backlink profile
  • Tons of missed keyword opportunities - no pertinent pages to host them
  • Very low site speed - sending problematic signals to search engines
  • Broken/orphaned/obsolete/outdated pages to be purged
  • Robots.txt file to be fully updated
  • Competitors well-entrenched in top positions - analysis required
  • Mobile-first approach - make adjustments with design, CTAs, positioning

The Solution

A strategically integrated SEO & Content Marketing campaign

SEO
  • Technical SEO audit to detect issues
  • Technical implementations in place to give the domain a solid foundation
  • Extensive keyword research from scratch not to miss out on opportunities
  • New meta data rewritten & published for all core pages
  • New pages created with optimised URLs for new keywords to live
  • On-page keyword analysis to create updated & improved page copy
  • Collaboration with paid search (PPC) for better traffic analysis
  • Sitewide project for revamped internal linking structure
Content Marketing
  • Competitor research for both backlink & content analyses
  • Targeted outreach campaigns to earn high-quality backlinks

The Result

Major growth in organic traffic, rankings & revenue!

Our partnership with Sherpr began in June 2020. The early stages predominantly consisted of major technical fixes, keyword research & on-page improvements. For the first few months, we focused on purging the domain of potentially pernicious pages while putting together a master keyword list and employing our focus keywords on pages of critical importance.

Upon our initial success concerning key organic metrics, we expanded our practices beyond the surface level. This enabled us to dive deeper and work on overall site structure to enhance customer journey while creating a more SEO-friendly interface.

Tens of new URLs (destinations, relocation, excess baggage) were launched under our supervision and they superseded the outdated pages in the top navigation bar. This marked one of the most notable and direct changes we’ve made on a client website.

The next few months were spent incorporating new keywords into content, furnishing core pages with improved meta data & on-page copy and reaching out to prospects to earn backlinks.

All our work came to fruition eventually with an uptick all across the board: a 320% increase in yearly organic traffic, 250% increase in organic keyword impressions and 145% in organic revenue!

First 3 months of 2020 v First 3 months of 2021

Sherpr Case Study: The Result Graph

Andew Watson

Founder & CEO

Great service, easy to deal with and deliver results instantly. Out of all the agencies we have dealt with, these guys are the best so far. Highly Recommended!

145%

increase in organic revenue for international shipping company.