Matthew Cayless

SEO Expert & Consultant

Matthew Cayless

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About Me

I'm Matt, Bubblegum Search's chief SEO specialist. Having worked in the SEO industry for over 10 years, I've helped a huge range of businesses harness the benefits of search engine optimisation to boost their online presence, increase their conversion rate and reach the top spots in the search results.

When you choose me to become your SEO consultant, I'll become an extended member of your team. Tell me about your business goals, and I'll formulate an SEO strategy to help you achieve them with an excellent ROI and a reduction in cost per transaction.


Year on Year Increase in Organic Traffic of 27%

Over several months, I aided the development team at Talk Talk in improving the Technical SEO & UX of their main domain. This resulted in a Y.O.Y increase in organic traffic of 27%


Increased SEO Visibility of 200% over 12 months

While leading the Digital PR & outreach for Lacoste UK & France, I secured a number high authority domain links that resulted in an increase in SEO visibility of over 200%

I am proud of delivering excellent client results
and campaign success.

Click the button to see an example of one of these success stories & see how I got my client ranking No.1!

Want more traffic & sales?

Supercharge your SEO...
Get your free proposal today!

My Approach

  1. Unique businesses require unique campaign management No two marketing campaigns should ever be the same. The key to success is to establish a bespoke SEO and content management strategy which aligns with your business's mission and goals.
  2. Site audits and reviews are vital I'll provide a thorough review and audit of your site to figure out what you're doing right, what could be improved, and which tactics are best suited to your business.
  3. Commitment is key to every campaign As an SEO expert, I live and breathe internet marketing. I've worked with both B2B and B2C businesses across a huge array of industries, so I've got plenty of modern SEO expertise to share.
  4. Initial SEO proposal and consultations are free I want to get to know your business and you need to get to know me. By delivering a free, no-obligation SEO proposal and consultation we can both get a feel for how my marketing agency could best help your business.
  5. I'll always get back to you within 24 hours No matter if you're an established client I've worked with for years, or someone who's interested in using my digital agency for the first time, I'll return your call or get back to your email as soon as I can.



My Agency

After working for several years as part of other businesses and SEO companies, in 2015 I co-founded Bubblegum Search. We specialise in digital marketing for local SMEs and often use our expertise to help clients create local SEO and eCommerce SEO campaigns which harness the power of organic search to increase traffic and generate leads. However, with a talented web designer, web developer, content writer, & outreach specialist on our team, we can deliver a comprehensive digital marketing service.
Although I will always be your dedicated SEO specialist and primary point of contact here at Bubblegum Search, having a wider team of dedicated digital experts around me means that your search marketing campaigns are taken to a new level. You can rest assured you have one of the best marketing teams in the United Kingdom when you choose me as your SEO consultant.

10+ Years of experience

With both client-side and agency account management experience under my belt and having worked for SMEs and large companies, I have a proven track record of increasing search engine rankings and revenue.

Personal Service, agency expertise

With me as a dedicated SEO account manager and my team's support in content creation & Digital PR, you get the personal interaction of a freelance SEO with the added value of an entire team.


We're an agile, flexible and versatile team with a host of marketing tools at our fingertips. We prioritise white hat SEO techniques and use Google algorithms to our advantage for quick wins and excellent ROI.

Creative Content Marketing

Quality content is vital for Google ranking success. If content writing isn't your forte, my team can provide valuable, linkable content that complements my SEO strategy.

Get Free Proposal

Take the first step toward skyrocketing your online performance


I offer clients a comprehensive SEO management & consultation program that covers in depth audits, analysis and bespoke strategies tailed to your website and business goals. Promoting organic growth, sustainable strategies and improved ROI is at the heart of everything I do.

All technical, on-page and off-site SEO considerations are covered and recommendations for SEO elements critical for ranking competitively provided.

In an industry that is constantly evolving it is vital to remain agile and innovative to get results. With me as your dedicated SEO and digital marketing manager and support from the Bubblegum Search team, we can create a comprehensive, integrative service uniquely tailored to your goals. The services we provide might include:

Technical SEO Audit

Using the likes of Google Analytics and Webmaster Tools, we will identify crawl errors, indexation problems, site speed, user experience and other technical aspects which could be hindering your search engine rankings.

Keyword Research

This process allows us to identify keyword trends in your industry and formulate on and off-site strategies to improve keyword ranking for terms most relevant to your business.

On-page Analysis

From title tags and meta descriptions to keyword-optimised copy, this analysis allows us to ensure you're targeting all the right keywords and creating the right type of content.

Competitor Analysis

What are your competitors doing right? How can we give them a run for their money when it comes to ranking in the top search positions? We'll use this research to formulate your digital strategy.

Content Marketing Strategy

We'll get to know your audience, find out what keywords and questions are most relevant to them, and establish a creative content calendar which increases traffic and drives engagement and conversions.

Digital PR & Outreach

Link building is a vital aspect of SEO, and through outreach and PR we can ensure your web content gets the exposure it deserves while generating high-quality links and referral traffic.


Need advice from an SEO expert or marketing consultant to help you successfully navigate a major digital project? I'm available for consultancy for anything from domain migration to international expansion.

SEO Training

Want to know more about SEO? Got a marketing team which needs a crash course on all things digital? I can deliver private or group training sessions and share practical skills and knowledge to help you make the most of Google search marketing.

Your Journey

Every client is unique and will have a personalised journey.

Click to view an example of what your optimisation process might look like

View Your Journey



“Matt combines a genuine love of mastering all the latest SEO skills with an obvious desire to achieve, and then maintain, top rankings in all our keywords. He is an indispensable part of our team.”

Christopher Skinner, Head of Marketing — Blanchard Gold
Yours Sustainably

“After previously spending time, money and effort on fruitless SEO, how refreshing to find Matt. Open, clear, concise and realistic. He has established a workable SEO strategy for our online store in a friendly professional way. Fully recommended!”

Lynn, Director — Yours Sustainably

“Matthew clearly understood our business needs from the start and delivered an SEO strategy that’s seen outstanding results year on year.”

John, Founder & Director – Hawaii Hangover

“We know SEO takes some time, but in less than 6 months all our primary keywords have reached the first page of Google and organic traffic has skyrocketed as a result.”

Mark Beynon, Director — Imaginfires