With our content marketing services, you get an integrated approach, combining compelling content with in-depth market research. Promoting your brand, positioning you against your competitors, and building productive relationships with your target market. We provide strategic vision, backed by knowledge of what works for your industry. Keeping your business in the minds of your prospects, as they move through the buying cycle.
Explore our proven methodology below:
Research forms the foundation for your content marketing success. So first of all, we get to know your target market. An important part of our content marketing services is building audience profiles, using specialist research methods. This enables us to identify topics that will resonate and connect. We then develop content ideas and strategy – customised to the relevant platform, channel and medium.
You get a dedicated content creation team who produce assets for your business. Our formula for generating ideas is balanced with analysis of industry trends, making sure your content is always ahead of the curve. Branding can match your in-house style, or our designers can come up with a concept that makes your messaging unique.
You might have the greatest content the world has ever seen. But unless you're highly regarded by your reader, it counts for nothing. However, with our content marketing services, that's not an issue. Because, alongside creating memorable content, we specialise in positioning businesses as thought-leaders.
Our digital PR team have built up relationships with influential writers and editors of respected industry publications. Bringing you exposure and audience interest via free and paid media channels.
We base your content marketing strategy around SMART objectives. So that you can easily review your campaign's success – in terms of audience engagement, media coverage, and of course ROI:
- Specific: You get reports showing your key metrics and KPIs.
- Measurable: You can see ongoing results, for measuring campaign progress.
- Assignable: Our content team takes full responsibility for creation and promotion.
- Realistic: We use our experience and insight to run campaigns that suit your needs and budget.
- Time: Content is produced within deadline, exactly when your audience needs it.